Relativism and marketing: A methodological proposal for the consumer behavior study

During decades the positivism has dominated the academic and researching environment.This article wants to express, by sharing elements of a specific researching experience(about consumer behaviour, in this case), that relativism as philosophy for approaching tosocial phenomena is appropriated and a...

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Autores:

Christian Acevedo Navas

Tipo de recurso:

Fecha de publicación:

2011

Institución:

Universidad del Norte

Repositorio:

Repositorio Uninorte

Idioma:

spa

OAI Identifier:

oai:manglar.uninorte.edu.co:10584/4839

Acceso en línea:

http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3581
http://hdl.handle.net/10584/4839

Palabra clave:

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http://purl.org/coar/access_right/c_abf2