A micro-firm created for global markets. Case study

This case study illustrates how five, young entrepreneurs created amicro-firm called Dewak in Colombia with the aim to offer software customizationservices in the global market. Different Internet promotionstrategies helped the firm to position itself in the market and, hence, toacquire a steady stream of clients. The firm also had to face several obstaclesconcerning procedures related to the export of services in Colombia,the nationalization of foreign currency and electronic transactions fromtheir international clients. Dewak developed several competitive advantageswhich helped to sustain its growth objectives. The future developmentof the firm, however, does not only depend on its current servicesbut also on the development of an own software product, as emphasizedby the founders.This case study can be applied in entrepreneurship or internationalbusiness courses to illustrate the process of founding and developmentof a so called born global firm from Colombia. The case might also beof interest to scholars from the field of international entrepreneurshipwhere a dearth of empirical studies prevails in the context of Colombia.

• Autores: Alejandra Maya; Sascha Fuerst
• Fecha de publicación: 2011
• Institución: Universidad del Norte
• Repositorio: Repositorio Uninorte
• Idioma: spa
• OAI Identifier: oai:manglar.uninorte.edu.co:10584/4864
• Acceso en línea: http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3651; http://hdl.handle.net/10584/4864
• License: http://purl.org/coar/access_right/c_abf2