A micro-firm created for global markets. Case study

This case study illustrates how five, young entrepreneurs created amicro-firm called Dewak in Colombia with the aim to offer software customizationservices in the global market. Different Internet promotionstrategies helped the firm to position itself in the market and, hence, toacquire a steady str...

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Autores:
Alejandra Maya
Sascha Fuerst
Tipo de recurso:
Fecha de publicación:
2011
Institución:
Universidad del Norte
Repositorio:
Repositorio Uninorte
Idioma:
spa
OAI Identifier:
oai:manglar.uninorte.edu.co:10584/4864
Acceso en línea:
http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3651
http://hdl.handle.net/10584/4864
Palabra clave:
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License
http://purl.org/coar/access_right/c_abf2