A micro-firm created for global markets. Case study
This case study illustrates how five, young entrepreneurs created amicro-firm called Dewak in Colombia with the aim to offer software customizationservices in the global market. Different Internet promotionstrategies helped the firm to position itself in the market and, hence, toacquire a steady str...
- Autores:
-
Alejandra Maya
Sascha Fuerst
- Tipo de recurso:
- Fecha de publicación:
- 2011
- Institución:
- Universidad del Norte
- Repositorio:
- Repositorio Uninorte
- Idioma:
- spa
- OAI Identifier:
- oai:manglar.uninorte.edu.co:10584/4864
- Acceso en línea:
- http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3651
http://hdl.handle.net/10584/4864
- Palabra clave:
- Rights
- License
- http://purl.org/coar/access_right/c_abf2