Hotel Intelligence Matrix. A proposal for improving the quality of hotel services

The object of this work is to propose a process of improving themarketing of services in the hotel sector in Santiago de Tolu, Sucre. Thestudy, descriptive, adopted the model of the gaps in service quality proposedby Parasuraman, Zeithaml and Berry, which is based on the differencebetween expectatio...

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Autores:

Álvaro Enrique Santamaría Escobar

Tipo de recurso:

Fecha de publicación:

2011

Institución:

Universidad del Norte

Repositorio:

Repositorio Uninorte

Idioma:

spa

OAI Identifier:

oai:manglar.uninorte.edu.co:10584/4896

Acceso en línea:

http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3667
http://hdl.handle.net/10584/4896

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http://purl.org/coar/access_right/c_abf2