Sustainable competitive advantage in small and medium hotel companies of South Mexico

The object of this work is to analyze how the sustainable competitiveadvantage (SCA) is obtained by the SME’s through their entrepreneurialand marketing capabilities and the organizational innovation. 49 hotelmanagers were surveyed in the states of Oaxaca and Puebla. In theresults the marketing capa...

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Autores:
José De La Paz Hernández Girón
María Luisa Domínguez Hernández
Diana Castillo
Tipo de recurso:
Fecha de publicación:
2011
Institución:
Universidad del Norte
Repositorio:
Repositorio Uninorte
Idioma:
spa
OAI Identifier:
oai:manglar.uninorte.edu.co:10584/4783
Acceso en línea:
http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3455
http://hdl.handle.net/10584/4783
Palabra clave:
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License
http://purl.org/coar/access_right/c_abf2
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repository_id_str
spelling José De La Paz Hernández GirónMaría Luisa Domínguez HernándezDiana CastilloMexico2013-08-31T23:14:57Z2013-08-31T23:14:57Z2011-11-30http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3455http://hdl.handle.net/10584/4783The object of this work is to analyze how the sustainable competitiveadvantage (SCA) is obtained by the SME’s through their entrepreneurialand marketing capabilities and the organizational innovation. 49 hotelmanagers were surveyed in the states of Oaxaca and Puebla. In theresults the marketing capability is strongly related to the organizationalinnovation and the SCA. In the hotel business there is a big interactionwith consumers and they become a critical source of information in orderto innovate which is reflected in the SCA. In this kind of businesses theconsumers value the intangible actions that are provided by the marketingcapabilities.El propósito de este artículo es analizar cómo la capacidad emprendedora,la capacidad de mercadotecnia y la innovación organizacionallogran proporcionar a las PyMEs una ventaja competitiva sostenible (VCS).Se encuestó a 49 administradores de hoteles en los estados de Oaxaca yPuebla (México). En los resultados, la capacidad de mercadotecnia serelaciona fuertemente con la innovación organizacional y con la VCS. Enla empresa hotelera se presenta una gran interacción con el consumidor, yéste se constituye en una fuente importante de información para realizarinnovaciones y lograr fuertes dosis de inimitabilidad y por tanto una VCS.En estas empresas, los clientes valoran las actuaciones intangibles, queproporciona la capacidad de mercadotecnia.application/pdfspaRevista científica Pensamiento y GestiónRevista científica Pensamiento y Gestión; No 25:Jul-Dic 2008instname:Universidad del Nortereponame:Repositorio Digital de la Universidad del NorteSustainable competitive advantage in small and medium hotel companies of South MexicoVentaja competitiva sostenible en pequeñas y medianas empresas hoteleras del sur de MéxicoarticlepublishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/access_right/c_abf210584/4783oai:172.16.14.36:10584/47832015-10-07 01:48:44.864Repositorio Digital de la Universidad del Nortemauribe@uninorte.edu.co
dc.title.none.fl_str_mv Sustainable competitive advantage in small and medium hotel companies of South Mexico
Ventaja competitiva sostenible en pequeñas y medianas empresas hoteleras del sur de México
title Sustainable competitive advantage in small and medium hotel companies of South Mexico
spellingShingle Sustainable competitive advantage in small and medium hotel companies of South Mexico
title_short Sustainable competitive advantage in small and medium hotel companies of South Mexico
title_full Sustainable competitive advantage in small and medium hotel companies of South Mexico
title_fullStr Sustainable competitive advantage in small and medium hotel companies of South Mexico
title_full_unstemmed Sustainable competitive advantage in small and medium hotel companies of South Mexico
title_sort Sustainable competitive advantage in small and medium hotel companies of South Mexico
dc.creator.fl_str_mv José De La Paz Hernández Girón
María Luisa Domínguez Hernández
Diana Castillo
dc.contributor.author.none.fl_str_mv José De La Paz Hernández Girón
María Luisa Domínguez Hernández
Diana Castillo
description The object of this work is to analyze how the sustainable competitiveadvantage (SCA) is obtained by the SME’s through their entrepreneurialand marketing capabilities and the organizational innovation. 49 hotelmanagers were surveyed in the states of Oaxaca and Puebla. In theresults the marketing capability is strongly related to the organizationalinnovation and the SCA. In the hotel business there is a big interactionwith consumers and they become a critical source of information in orderto innovate which is reflected in the SCA. In this kind of businesses theconsumers value the intangible actions that are provided by the marketingcapabilities.
publishDate 2011
dc.date.issued.none.fl_str_mv 2011-11-30
dc.date.accessioned.none.fl_str_mv 2013-08-31T23:14:57Z
dc.date.available.none.fl_str_mv 2013-08-31T23:14:57Z
dc.type.none.fl_str_mv article
dc.type.coarversion.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_6501
dc.type.hasVersion.none.fl_str_mv publishedVersion
dc.identifier.other.none.fl_str_mv http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3455
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10584/4783
url http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3455
http://hdl.handle.net/10584/4783
dc.language.iso.none.fl_str_mv spa
language spa
dc.relation.ispartof.none.fl_str_mv Revista científica Pensamiento y Gestión; No 25:Jul-Dic 2008
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
rights_invalid_str_mv http://purl.org/coar/access_right/c_abf2
dc.format.none.fl_str_mv application/pdf
dc.coverage.spatial.none.fl_str_mv Mexico
dc.publisher.none.fl_str_mv Revista científica Pensamiento y Gestión
publisher.none.fl_str_mv Revista científica Pensamiento y Gestión
dc.source.none.fl_str_mv instname:Universidad del Norte
reponame:Repositorio Digital de la Universidad del Norte
instname_str Universidad del Norte
institution Universidad del Norte
reponame_str Repositorio Digital de la Universidad del Norte
collection Repositorio Digital de la Universidad del Norte
repository.name.fl_str_mv Repositorio Digital de la Universidad del Norte
repository.mail.fl_str_mv mauribe@uninorte.edu.co
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