Sustainable competitive advantage in small and medium hotel companies of South Mexico

The object of this work is to analyze how the sustainable competitiveadvantage (SCA) is obtained by the SME’s through their entrepreneurialand marketing capabilities and the organizational innovation. 49 hotelmanagers were surveyed in the states of Oaxaca and Puebla. In theresults the marketing capa...

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Autores:

José De La Paz Hernández Girón
María Luisa Domínguez Hernández
Diana Castillo

Tipo de recurso:

Fecha de publicación:

2011

Institución:

Universidad del Norte

Repositorio:

Repositorio Uninorte

Idioma:

spa

OAI Identifier:

oai:manglar.uninorte.edu.co:10584/4783

Acceso en línea:

http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3455
http://hdl.handle.net/10584/4783

Palabra clave:

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http://purl.org/coar/access_right/c_abf2