Geomarketing as the instrument for decision making market in the organization: A preliminary characterization of their utility [El geomarketing como instrumento para la toma de decisiones de mercado en la organización: Una caracterización preliminar de su utilidad]

This paper begins with an overview about the Geomarketing and their contributions to organizational management. Its aim is to present its usefulness through an evaluation of a pilot test in a Colombian microenterprise. Thus, the paper investigates the importance Geomarketing and reviewing the useful...

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Autores:
Tipo de recurso:
Fecha de publicación:
2015
Institución:
Universidad de Medellín
Repositorio:
Repositorio UDEM
Idioma:
spa
OAI Identifier:
oai:repository.udem.edu.co:11407/2288
Acceso en línea:
http://hdl.handle.net/11407/2288
Palabra clave:
Consumer behavior
Decision making
Geomarketing
Market segmentation
Spatial analysis
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restrictedAccess
License
http://purl.org/coar/access_right/c_16ec
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oai_identifier_str oai:repository.udem.edu.co:11407/2288
network_acronym_str REPOUDEM2
network_name_str Repositorio UDEM
repository_id_str
spelling 2016-06-23T14:17:30Z2016-06-23T14:17:30Z20157981015http://hdl.handle.net/11407/2288This paper begins with an overview about the Geomarketing and their contributions to organizational management. Its aim is to present its usefulness through an evaluation of a pilot test in a Colombian microenterprise. Thus, the paper investigates the importance Geomarketing and reviewing the usefulness of some geographical elements in theories about consumer behavior on the location of the deals market and how this influence decisions in the organization. Then it arises the results of a pilot test in a Colombian microenterprise, where preliminarily demonstrated the utility said. This is done by supporting the statistical technique of cluster analysis, as well as spatial analysis assisted by computer.spaRevista Espacioshttp://www.scopus.com/inward/record.url?eid=2-s2.0-84945935716&partnerID=40&md5=63d9f0bd9d6509e66761fad493f78b49Espacios Volume 36, Issue 18, 2015, Article number 8ScopusGeomarketing as the instrument for decision making market in the organization: A preliminary characterization of their utility [El geomarketing como instrumento para la toma de decisiones de mercado en la organización: Una caracterización preliminar de su utilidad]Articleinfo:eu-repo/semantics/articlehttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1info:eu-repo/semantics/restrictedAccesshttp://purl.org/coar/access_right/c_16ecDocente Investigadora de Tiempo Completo, Coordinadora del Grupo de Investigación en Marketing TETRIX Marketing, Universidad de Medellín, ColombiaInvestigación y Desarrollo de la Dirección de Geoestadística, Departamento Administrativo Nacional de Estadística DANE, ColombiaInvestigadora Independiente, ColombiaEscobar-Moreno N.R.Jácome Molina J.M.Garcia Palma G.L.Consumer behaviorDecision makingGeomarketingMarket segmentationSpatial analysis11407/2288oai:repository.udem.edu.co:11407/22882020-05-27 17:42:33.901Repositorio Institucional Universidad de Medellinrepositorio@udem.edu.co
dc.title.spa.fl_str_mv Geomarketing as the instrument for decision making market in the organization: A preliminary characterization of their utility [El geomarketing como instrumento para la toma de decisiones de mercado en la organización: Una caracterización preliminar de su utilidad]
title Geomarketing as the instrument for decision making market in the organization: A preliminary characterization of their utility [El geomarketing como instrumento para la toma de decisiones de mercado en la organización: Una caracterización preliminar de su utilidad]
spellingShingle Geomarketing as the instrument for decision making market in the organization: A preliminary characterization of their utility [El geomarketing como instrumento para la toma de decisiones de mercado en la organización: Una caracterización preliminar de su utilidad]
Consumer behavior
Decision making
Geomarketing
Market segmentation
Spatial analysis
title_short Geomarketing as the instrument for decision making market in the organization: A preliminary characterization of their utility [El geomarketing como instrumento para la toma de decisiones de mercado en la organización: Una caracterización preliminar de su utilidad]
title_full Geomarketing as the instrument for decision making market in the organization: A preliminary characterization of their utility [El geomarketing como instrumento para la toma de decisiones de mercado en la organización: Una caracterización preliminar de su utilidad]
title_fullStr Geomarketing as the instrument for decision making market in the organization: A preliminary characterization of their utility [El geomarketing como instrumento para la toma de decisiones de mercado en la organización: Una caracterización preliminar de su utilidad]
title_full_unstemmed Geomarketing as the instrument for decision making market in the organization: A preliminary characterization of their utility [El geomarketing como instrumento para la toma de decisiones de mercado en la organización: Una caracterización preliminar de su utilidad]
title_sort Geomarketing as the instrument for decision making market in the organization: A preliminary characterization of their utility [El geomarketing como instrumento para la toma de decisiones de mercado en la organización: Una caracterización preliminar de su utilidad]
dc.contributor.affiliation.spa.fl_str_mv Docente Investigadora de Tiempo Completo, Coordinadora del Grupo de Investigación en Marketing TETRIX Marketing, Universidad de Medellín, Colombia
Investigación y Desarrollo de la Dirección de Geoestadística, Departamento Administrativo Nacional de Estadística DANE, Colombia
Investigadora Independiente, Colombia
dc.subject.keyword.eng.fl_str_mv Consumer behavior
Decision making
Geomarketing
Market segmentation
Spatial analysis
topic Consumer behavior
Decision making
Geomarketing
Market segmentation
Spatial analysis
description This paper begins with an overview about the Geomarketing and their contributions to organizational management. Its aim is to present its usefulness through an evaluation of a pilot test in a Colombian microenterprise. Thus, the paper investigates the importance Geomarketing and reviewing the usefulness of some geographical elements in theories about consumer behavior on the location of the deals market and how this influence decisions in the organization. Then it arises the results of a pilot test in a Colombian microenterprise, where preliminarily demonstrated the utility said. This is done by supporting the statistical technique of cluster analysis, as well as spatial analysis assisted by computer.
publishDate 2015
dc.date.created.none.fl_str_mv 2015
dc.date.accessioned.none.fl_str_mv 2016-06-23T14:17:30Z
dc.date.available.none.fl_str_mv 2016-06-23T14:17:30Z
dc.type.eng.fl_str_mv Article
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_6501
http://purl.org/coar/resource_type/c_2df8fbb1
dc.type.driver.none.fl_str_mv info:eu-repo/semantics/article
dc.identifier.issn.none.fl_str_mv 7981015
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/11407/2288
identifier_str_mv 7981015
url http://hdl.handle.net/11407/2288
dc.language.iso.none.fl_str_mv spa
language spa
dc.relation.isversionof.spa.fl_str_mv http://www.scopus.com/inward/record.url?eid=2-s2.0-84945935716&partnerID=40&md5=63d9f0bd9d6509e66761fad493f78b49
dc.relation.ispartofen.eng.fl_str_mv Espacios Volume 36, Issue 18, 2015, Article number 8
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_16ec
dc.rights.accessrights.none.fl_str_mv info:eu-repo/semantics/restrictedAccess
eu_rights_str_mv restrictedAccess
rights_invalid_str_mv http://purl.org/coar/access_right/c_16ec
dc.publisher.spa.fl_str_mv Revista Espacios
dc.source.spa.fl_str_mv Scopus
institution Universidad de Medellín
repository.name.fl_str_mv Repositorio Institucional Universidad de Medellin
repository.mail.fl_str_mv repositorio@udem.edu.co
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