Geomarketing as the instrument for decision making market in the organization: A preliminary characterization of their utility [El geomarketing como instrumento para la toma de decisiones de mercado en la organización: Una caracterización preliminar de su utilidad]

This paper begins with an overview about the Geomarketing and their contributions to organizational management. Its aim is to present its usefulness through an evaluation of a pilot test in a Colombian microenterprise. Thus, the paper investigates the importance Geomarketing and reviewing the useful...

Full description

Autores:

Tipo de recurso:

Fecha de publicación:

2015

Institución:

Universidad de Medellín

Repositorio:

Repositorio UDEM

Idioma:

spa

OAI Identifier:

oai:repository.udem.edu.co:11407/2288

Acceso en línea:

http://hdl.handle.net/11407/2288

Palabra clave:

Consumer behavior
Decision making
Geomarketing
Market segmentation
Spatial analysis

Rights

restrictedAccess

License

http://purl.org/coar/access_right/c_16ec