Trends in online radio as a way of supporting the construction of strategies tailored for the medium

By means of a literature review, this paper presents an analysis of trends that impact the radio at digital level to facilitate the strategic formulation of online stations from the identification of trends, the transformation of the medium and the recognition of digital actions. The methodological...

Full description

Autores:
Tipo de recurso:
Fecha de publicación:
2019
Institución:
Universidad de Medellín
Repositorio:
Repositorio UDEM
Idioma:
spa
eng
OAI Identifier:
oai:repository.udem.edu.co:11407/5424
Acceso en línea:
http://hdl.handle.net/11407/5424
https://doi.org/10.22395/angr.v17n34a9
Palabra clave:
Media
Radio
Audio
Contents
Technology
Audience
Communication strategies
Sound
Meios de comunicação
Rádio
Áudio
Conteúdos
Tecnologia
Audiência
Estratégias de comunicação
Som
Medios de comunicación
Radio
Audio
Contenidos
Tecnología
Audiencia
Estrategias de comunicación
Sonido
Rights
License
http://creativecommons.org/licenses/by-nc/4.0