Assessment of mobile taxi booking apps: An empirical study of adoption by taxi drivers in Medellín-Colombia

This paper aims to explore the variables that precede the intention and use of Mobile taxi booking (MTB) Apps as tools for taxi drivers to make contact with customers in the city of Medellin, Colombia. A literature review was carried out to select the variables that most effectively represent the an...

Full description

Autores:

Tipo de recurso:

Fecha de publicación:

2020

Institución:

Universidad de Medellín

Repositorio:

Repositorio UDEM

Idioma:

eng

OAI Identifier:

oai:repository.udem.edu.co:11407/5921

Acceso en línea:

http://hdl.handle.net/11407/5921

Palabra clave:

Adoption
Competitive action
Human-computer interaction (HCI)
Information system development
IT-enabled social innovation
Management practices
Mobile communication
Mobile learning
Partial least squares
Web services transport

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http://purl.org/coar/access_right/c_16ec