Advertising Communication: Constructing Meaning Potential through Disjunctive Grammar

Communication through language, irrespective of the model of its structure and deployment, entails the making of meanings. The ways that advertisers produce meaning through disjunctive grammar is the concern of this study. Thus, the analysis considered twelve advertisements for examination for meani...

Full description

Autores:

Tipo de recurso:

Fecha de publicación:

2018

Institución:

Universidad de Medellín

Repositorio:

Repositorio UDEM

Idioma:

eng
spa

OAI Identifier:

oai:repository.udem.edu.co:11407/5413

Acceso en línea:

http://hdl.handle.net/11407/5413
https://doi.org/10.22395/angr.v17n33a4

Palabra clave:

Advertising
Below the clause
Communication
Disjunctive structure
Language
Meaning derivative
Publicidade
Cláusula dependente
Comunicação
Estrutura disjuntiva
Idioma
Significado derivado
Publicidad
Debajo de la cláusula
Comunicación
Estructura disyuntiva
Idioma
Significado derivado

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License

http://creativecommons.org/licenses/by-nc/4.0