The corporate mascots of video games of the 90s: a symbol of millennials

This paper presents a qualitative study that compiles the main and most popular corporate mascots of the video game sector in the 90s, an ephemeral business trend that would disappear in the 21st century and was based on the previous success of the Nintendo and Sega companies with their creations: M...

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Autores:

Tipo de recurso:

Fecha de publicación:

2018

Institución:

Universidad de Medellín

Repositorio:

Repositorio UDEM

Idioma:

spa

OAI Identifier:

oai:repository.udem.edu.co:11407/5406

Acceso en línea:

http://hdl.handle.net/11407/5406
https://doi.org/10.22395/angr.v17n33a9

Palabra clave:

Videogames
Advertising
Design
Character
Players
Teenagers
Y Generation
Millennials
Videogames
Publicidade
Design
Personagem
Jogadores
Adolescentes
Geração Y
Millennials
Videojuegos
Publicidad
Diseño
Personaje
Jugadores
Adolescentes
Generación Y
Millennials

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License

http://creativecommons.org/licenses/by-nc/4.0