A tool for the interpretation of the organizational totems: Juan valdez® case [Una herramienta para la interpretación de los tótems organizacionales: Caso Juan Valdez®]

The totem represents an external and visible expression that constitutes as a symbol of the group. The objective of the study is to propose a tool for organizational management by interpreting totems. This tool is verified in the case of Procafecol Juan Valdez® owner- that has supported in its totem...

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Fecha de publicación:: 2018

Institución:: Universidad de Medellín

Repositorio:: Repositorio UDEM

Idioma:: eng

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network_acronym_str	REPOUDEM2
network_name_str	Repositorio UDEM
repository_id_str
dc.title.none.fl_str_mv	A tool for the interpretation of the organizational totems: Juan valdez® case [Una herramienta para la interpretación de los tótems organizacionales: Caso Juan Valdez®]
title	A tool for the interpretation of the organizational totems: Juan valdez® case [Una herramienta para la interpretación de los tótems organizacionales: Caso Juan Valdez®]
spellingShingle	A tool for the interpretation of the organizational totems: Juan valdez® case [Una herramienta para la interpretación de los tótems organizacionales: Caso Juan Valdez®] Discredit Juan Valdez® Management of totem Organizational totem Reputation
title_short	A tool for the interpretation of the organizational totems: Juan valdez® case [Una herramienta para la interpretación de los tótems organizacionales: Caso Juan Valdez®]
title_full	A tool for the interpretation of the organizational totems: Juan valdez® case [Una herramienta para la interpretación de los tótems organizacionales: Caso Juan Valdez®]
title_fullStr	A tool for the interpretation of the organizational totems: Juan valdez® case [Una herramienta para la interpretación de los tótems organizacionales: Caso Juan Valdez®]
title_full_unstemmed	A tool for the interpretation of the organizational totems: Juan valdez® case [Una herramienta para la interpretación de los tótems organizacionales: Caso Juan Valdez®]
title_sort	A tool for the interpretation of the organizational totems: Juan valdez® case [Una herramienta para la interpretación de los tótems organizacionales: Caso Juan Valdez®]
dc.subject.none.fl_str_mv	Discredit Juan Valdez® Management of totem Organizational totem Reputation
topic	Discredit Juan Valdez® Management of totem Organizational totem Reputation
description	The totem represents an external and visible expression that constitutes as a symbol of the group. The objective of the study is to propose a tool for organizational management by interpreting totems. This tool is verified in the case of Procafecol Juan Valdez® owner- that has supported in its totem and in environmental, legal and ethical policies, to transform perception of its stakeholders -being recognized among largest coffee producers (1959), competing with cafeterias (2002) and relaunching its internationalization (2012)-. Showing how management of totem is an intermediate point between reference totem -associated with discredit- and organizational totem -associated with reputation- © 2018, Universidad del Zulia. All rights reserved.
publishDate	2018
dc.date.accessioned.none.fl_str_mv	2020-04-29T14:53:45Z
dc.date.available.none.fl_str_mv	2020-04-29T14:53:45Z
dc.date.none.fl_str_mv	2018
dc.type.eng.fl_str_mv	Article
dc.type.coarversion.fl_str_mv	http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.coar.fl_str_mv	http://purl.org/coar/resource_type/c_6501 http://purl.org/coar/resource_type/c_2df8fbb1
dc.type.driver.none.fl_str_mv	info:eu-repo/semantics/article
dc.identifier.issn.none.fl_str_mv	10121587
dc.identifier.uri.none.fl_str_mv	http://hdl.handle.net/11407/5718
identifier_str_mv	10121587
url	http://hdl.handle.net/11407/5718
dc.language.iso.none.fl_str_mv	eng
language	eng
dc.relation.isversionof.none.fl_str_mv	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85071166508&partnerID=40&md5=811fecfb750e9e2e62c5b0524374f7f2
dc.relation.citationvolume.none.fl_str_mv	34
dc.relation.citationissue.none.fl_str_mv	Special Issue 18
dc.relation.citationstartpage.none.fl_str_mv	112
dc.relation.citationendpage.none.fl_str_mv	146
dc.relation.references.none.fl_str_mv	"Abram, D., (1996) Pantheon: New York the Spell of the Sensuous: Perception and Language in a More-Than-Human World, , Ed. Vintage Books. New York Batteau, A.W., The Changing Rhetoric of Corporate Culture (2013) A Companion to Organizational Anthropology, pp. 56-73. , eds. CAULKINS, D. Douglas and JORDAN, Ann T. Ed. Blackwell Publishing Limited. Chichester, UK Baudrillard, J., (1969) El Sistema De Los Objetos, , Ed. Letra e Bisel, R.S., Messersmith, A.S., Keyton, J., Understanding Organizational Culture and Communication through a Gyroscope Metaphor (2010) Journal of Management Education, 34 (3), pp. 342-366 Boyce, M.E., Organizational Story and Storytelling: A Critical Review (1996) Journal of Organizational Change Management, 9 (5), pp. 5-26 Buckley, P.J., (1998) International Business: Economics and Anthropology, Theory and Method, , Ed. Springer 1st ed. New York (2017) Cafeteros Vuelven a Tener El 100 Por Ciento De Juan Valdez, , http://www.eltiempo.com/economia/empresas/cafeteros-vuelven-a-tener-el-100-por-ciento-de-juan-valdez-74170consulted07.03.2018., El Tiempo Campbell, J., (2004) Bollingen Series XVII the Hero with a Thousand Faces, , Ed. Princeton University Press 3rd ed. New Jersey Cassirer, E., (2004), El Mito Del Estado. Ed. Fondo de Cultura Econ mica 10th ed. New Haven Cayla, J., Brand Mascots as Organizational Totems (2013) Journal of Marketing Management, 29 (1-2), pp. 86-104 Con Innovadora Estrategia Juan Valdez Enseña Sobre El Café Premium (2017) Agencia De Contenidos periodísticos De innovación Y Emprendimiento En Colombia, , http://colombia-inn.com.co/con-innovadora-estrategia-juan-valdez-ensena-sobre-el-cafe-premium/consulted07.03.2018 (2018) Colombia Y Ecuador Se Comprometen Con El Desarrollo Sostenible Del Amazonas, , http://www.eluniversal.com.co/colombia/colombia-y-ecuador-se-comprometen-con-el-desarrollo-sostenible-del-amazonas-272334consulted07.03.2018., El Universal Correa, R., (2013) ¿Qué Le Pasó a La Caficultura Colombiana Que Juan Valdez Dejó De Ser El Orgullo Nacional?, , https://www.las2orillas.co/que-le-paso-la-caficultura-colombiana-juan-valdez-dejo-de-ser-el-orgullo-nacional/consulted02.03.2018., Las2orillas (2015) Una Década En Estados Unidos Para Juan Valdés No Es Nada En 2015, , http://www.dinero.com/edicion-impresa/caratula/articulo/una-decada-estados-unidos-para-juan-valdes-no-nada-2015/211489consulted07.03.2018., Empresas Duch, L., (2015), Ed. Herder. Barcelona Dudézert, A., Bossard-Préchoux, V., Grimand, A., La Technologie-Totem-Les Technologies de L""information Créatrices D""identité Métier Chez Les Chercheurs En Entreprise (2017) Revue Française De Gestion, 43 (267), pp. 45-63 Durieux, V., Gevenois, P.A., Bibliometric Indicators: Quality Measurements of Scientific Publication (2010) Radiology, 255 (2), pp. 342-351 Durkheim, É., (1995) The Elementary Forms of Religious Life, , Ed. Free Press. New York Espinosa Forero, L., (2017) Especial/El Crédito Agropecuario Es Una Herramienta Esencial Para Construir Paz, , http://es.presidencia.gov.co/noticia/170816-Especial-El-credito-agropecuario-es-una-herramienta-esencial-para-construir-pazconsulted07.03.2018., Presidencia de la República Frazer, J.G., (1990) The Golden Bough, , Ed. Palgrave Macmillan. London Gabriel, Y., On Organizational Stories and Myths: Why It Is Easier to Slay a Dragon than to Kill a Myth (1991) International Sociology, 6 (4), pp. 427-442 Gastelbondo, F., (2017), http://www.portafolio.co/negocios/juan-valdez-un-emblema-del-mundo-cafetero-511117consulted07.03.2018., Juan Valdez, Un Emblema Del Mundo Cafetero. Portafolio Gbadamosi, G., Ritualism, Symbolism and Magic in Consultancy Practice (2005) Management Decision, 43 (9), pp. 1129-1146 Gracy, I.I., David, B., What""s Your Totem? Archival Images in the Public Mind (1984) The Midwestern Archivist, 10, pp. 17-23 Granados, Ó., (2016) El Cafetero Juan Valdez Recupera La Sonrisa, , https://elpais.com/economia/2016/04/07/actualidad/1460043271_702386.htmlconsulted02.03.2018., El País Harris, M., (1998), Vacas, Cerdos, Guerras Y Brujas: Los Enigmas de La Cultura. Ed. Alianza Editorial Hayden, B., (2003), Shamans, Sorcerers, and Saints: A Prehistory of Religion. Ed. Smithsonian Books Haye, B., (2018), http://stir-tea-coffee.com/features/juan-valdez-cafés/consulted07.03.2018., Juan Valdez Cafés. STIR Global Business Insight on Coffe and Tea Hohe, T., Totem Polls"": Indigenous Concepts and Free and Fair"" Elections in East Timor (2002) International Peacekeeping, 9 (4), pp. 69-88 Ingersoll, V.H., Adams, G.B., Beyond Organizational Boundaries: Exploring the Managerial Myth (1986) Administration & Society, 18 (3), pp. 360-381 Jones, R.A., (2005) The Secret of the Totem: Religion and Society from McLennan to Freud, , Ed. Columbia University Press. New York Jordan, A.T., The Importance of Business Anthropology: Its Unique Contributions (2010) International Journal of Business Anthropology, 1 (1), pp. 15-25 Jordan, A.T., Douglas, C.D., Expanding the Field of Organizational Anthropology for the Twenty-First Century (2013) A Companion to Organizational Anthropology, pp. 1-23. , Ed. John Wiley & Sons Ltd, eds. CAULKINS, D. Douglas and JORDAN, Ann T. Chichester, UK Jung, C.G., (1968) The Archetypes and the Collective Unconscious, , Ed. Routledge 2nd ed. eds. Sir Herbert READ, Michael FORDHAM, and Gerhard ADLER. New York Kamoche, K., Rhetoric, Ritualism, and Totemism in Human Resource Management (1995) Human Relations, 48 (4), pp. 367-385 Koot, W.C.J., Sackmann, S.A., The Strategic Utilization of Ethnicity in Contemporary Organizations (1997) Cultural Complexity in Organizations: Inherent Contrast and Contradictions, pp. 315-341. , Ed. Sage Kotler, P., Gertner, D., Country as Brand, Product, and beyond: A Place Marketing and Brand Management Perspective (2002) Journal of Brand Management, 9 (4), pp. 249-261 Kottak, C., (2015) Cultural Anthropology: Appreciating Cultural Diversity, , Ed. McGraw-Hill Education 16th ed. New York (2004) La Verdadera Historia De Juan Valdez. La Nación, , https://www.lanacion.com.ar/641421-la-verdadera-historia-de-juan-valdezconsulted02.03.2018 Levi-Strauss, C., (1966), The Savage Mind. Ed. Letchworth: George Weidenfeld and Nicolson Ltd Lvi-Strauss, C., (1991), Totemism. Ed. Merlin Press. London Malinowski, B., (2005) Argonauts of the Western Pacific: An Account of Native Enterprise and Adventure in the Archipelagoes of Melanesian New Guinea, , Ed. Routledge. London Marrewijk, A., European Developments in Business Anthropology (2010) International Journal of Business Anthropology, 1, pp. 26-44 Marvin, C., Fresh Blood, Public Meat: Rituals of Totem Regeneration in the 1992 Presidential Race (1994) Communication Research, 21 (3), pp. 264-292 McKinnon, A., Elementary Forms of the Metaphorical Life: Tropes at Work in Durkheim""s Theory of the Religious (2013) Journal of Classical Sociology, pp. 1-19 McLennan, J.F., (1865) Primitive Marriage: An Inquiry into the Origin of the Form of Capture in Marriage Ceremonies, , Ed. A & C Black. London Molleda, J.-C., Roberts, M.S., Colombia""s Juan Valdez Campaign: Brand Revitalization Through authenticity"" and glocal"" strategic Communications (2009) International Media Communication in a Global Age, pp. 1-480. , Ed. Routledge Taylor & Francis Group Morphy, H., Myth, Totemism and the Creation of Clans (1990) Oceania, 60 (4), pp. 312-328 Naughton, L., Magic, Myth, and Mayhem: Tribalization in the Digital Age (2008) Electronic Tribes: The Virtual Worlds of Geeks, Gamers, Shamans, and Scammers, pp. 191-203. , University of Texas Press eds. ADAMS, Tyrone L. and SMITH, Stephen A Palmer, C.T., Begley, R.O., Coe, K., Totemism and Long-Term Evolutionary Success (2015) Psychology of Religion and Spirituality, 7 (4), pp. 286-294 Pickering, W.S.F., (2009) Dkhm s Scyf R: Themes and Theories, , Ed. James Clarke & Co. Cambridge Portugal, D.B., A Vinculação Entre Humanos E Imagens Nas Dinâmicas Contemporâneas Do Consumo: Totemismo, Fetichismo E Idolatria (2011) Estudos Em Design., 19 (1), pp. 1-18 Priyadharshini, E., Reading the Rhetoric of Otherness in the Discourse of Business and Economics: Toward a Postdisciplinary Practice (2003) Postcolonial Theory and Organizational Analysis: A Critical Engagement, pp. 171-192. , Ed. Palgrave Macmillan US ed. Anshuman Prasad. New York Radcliffe-Brown, A.R., (1986) Estructura Y Función En La Sociedad Primitiva, , Ed. Planeta De Agostini. Barcelona Rivers, W.H., (2013) Social Organization, , Ed. Routledge ed. William James Perry Rocha, E., Totem E Consumo: Um Estudo Antropol gico de Anúncios Publicitários (2000) Alceu, 1, pp. 18-37 Samier, E., Administrative Ritual and Ceremony: Social Aesthetics, Myth and Language Use in the Rituals of Everyday Organizational Life (1997) Educational Management Administration & Leadership, 25 (4), pp. 417-436 Sanín Santamaría, J.D., Made in Colombia. La Construcci n de La Colombianidad a Través Del Mercado (2010) Revista Colombiana De Antropología, 46 (1), pp. 27-61 Schwartz, M.S., Carroll, A.B., Corporate Social Responsibility: A Three-Domain Approach (2003) Business Ethics Quarterly, 13 (4), pp. 503-530 (2006), http://news.bbc.co.uk/hi/spanish/misc/newsid_5035000/5035090.stmconsulted08.03.2018., Se Jubila Juan Valdez. BBC (2016), http://www.dinero.com/empresas/confidencias-on-line/articulo/secretaria-de-cultura-y-juan-valdez-promueven-el-arte-urbano-en-bogota/222118consulted07.03.2018., Secretaría de Cultura Y Juan Valdez Promueven El Arte Urbano En Bogotá. Dinero Shute, S.J., Smith, P.J., Knowledge-Based Search Tactics (1993) Information Processing and Management, 29 (1), pp. 29-45 Slesser, M., (1988) Macmillan Dictionary of Energy, , Ed. Macmillan Education UK. London Spencer, W.B., Gillen, F.J., (1899) The Native Tribes of Central Australlia, , Ed. Cambridge University Press. New York Springer, N., (2018) Lee Esto Antes De Tomarte El Próximo Café: Lo Que No Sabías De Juan Valdez, , https://www.las2orillas.co/lee-esto-antes-de-tomarte-el-proximo-cafe-lo-que-no-sabias-de-juan-valdez/consulted07.03.2018., Las2orillas Starr-Glass, D., Metaphor and Totem: Exploring and Evaluating Prior Experiential Learning (2002) Assessment and Evaluation in Higher Education, 27 (3), pp. 221-231 Starr-Glass, D., Exploring Organizational Culture: Teaching Notes on Metaphor, Totem, and Archetypal Images (2004) Journal of Management Education, 28 (3), pp. 356-371 Tejada Tirado, P., El Espectador (2017) Juan Valdez Le Apuesta a Una Colombia Que Renace Con El Café, , https://www.elespectador.com/noticias/nacional/juan-valdez-le-apuesta-una-colombia-que-renace-con-el-cafe-articulo-724301consulted07.03.2018 Urban, G., Symbolic Force: A Corporate Revitalization Video and Its Effects (2015) Signs and Society, 3, pp. S95-124. , No.: S1 Van Gennep, A., (2008), Los Ritos de Paso. Ed. Alianza Editorial. Madrid Vanegas, C., (2014) Entrevista Al Personaje Juan Valdez, , http://www.eltiempo.com/archivo/documento/CMS-14287775consulted08.03.2018., El Tiempo Vangkilde, K.T., Creativity versus Branding: Totemism, Animism and the Pursuit of Uniqueness in Fashion (2016) Journal of Cultural Economy, 10 (2), pp. 178-190 Wacquant, L.J.D., Bourdieu, P., (1995) Respuestas Por Una Antropología Reflexiva, , Ed. Editorial Grijalbo. México Wallemacq, A., Totem and Metaphor: The Concept of Network as a Symbolical Operator (1998) Organization, 5 (4), pp. 593-612 Wright, S., (1994) The Anthropology of Organizations, , Ed. Routledge 1st ed. London Ybema, S., Kamsteeg, F., Making the Familiar Strange: A Case for Disengaged Organizational Ethnography (2009) Organizational Ethnography Studying the Complexity of Everyday Life, pp. 101-119. , Ed. SAGE eds. YBEMA, Sierk, YANOW, Dvora, WELS, Harry and KAMSTEEG, Frans H. Chennai Ybema, S., Yanow, D., Wels, H., Kamsteeg, F.H., (2009) Organizational Ethnography Studying the Complexity of Everyday Life, , Ed. SAGE 1st ed. Chennai Zaleznik, A., The Mythological Structure of Organizations and Its Impact (1989) Human Resource Management, 28 (2), pp. 267-277"
dc.rights.coar.fl_str_mv	http://purl.org/coar/access_right/c_16ec
rights_invalid_str_mv	http://purl.org/coar/access_right/c_16ec
dc.publisher.none.fl_str_mv	Universidad del Zulia
dc.publisher.program.none.fl_str_mv	Administración de Empresas;Derecho
dc.publisher.faculty.none.fl_str_mv	Facultad de Derecho;Facultad de Ciencias Económicas y Administrativas
publisher.none.fl_str_mv	Universidad del Zulia
dc.source.none.fl_str_mv	Opcion
institution	Universidad de Medellín
repository.name.fl_str_mv	Repositorio Institucional Universidad de Medellin
repository.mail.fl_str_mv	repositorio@udem.edu.co
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spelling	20182020-04-29T14:53:45Z2020-04-29T14:53:45Z10121587http://hdl.handle.net/11407/5718The totem represents an external and visible expression that constitutes as a symbol of the group. The objective of the study is to propose a tool for organizational management by interpreting totems. This tool is verified in the case of Procafecol Juan Valdez® owner- that has supported in its totem and in environmental, legal and ethical policies, to transform perception of its stakeholders -being recognized among largest coffee producers (1959), competing with cafeterias (2002) and relaunching its internationalization (2012)-. Showing how management of totem is an intermediate point between reference totem -associated with discredit- and organizational totem -associated with reputation- © 2018, Universidad del Zulia. All rights reserved.engUniversidad del ZuliaAdministración de Empresas;DerechoFacultad de Derecho;Facultad de Ciencias Económicas y Administrativashttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85071166508&partnerID=40&md5=811fecfb750e9e2e62c5b0524374f7f234Special Issue 18112146"Abram, D., (1996) Pantheon: New York the Spell of the Sensuous: Perception and Language in a More-Than-Human World, , Ed. Vintage Books. New YorkBatteau, A.W., The Changing Rhetoric of Corporate Culture (2013) A Companion to Organizational Anthropology, pp. 56-73. , eds. CAULKINS, D. Douglas and JORDAN, Ann T. Ed. Blackwell Publishing Limited. Chichester, UKBaudrillard, J., (1969) El Sistema De Los Objetos, , Ed. Letra eBisel, R.S., Messersmith, A.S., Keyton, J., Understanding Organizational Culture and Communication through a Gyroscope Metaphor (2010) Journal of Management Education, 34 (3), pp. 342-366Boyce, M.E., Organizational Story and Storytelling: A Critical Review (1996) Journal of Organizational Change Management, 9 (5), pp. 5-26Buckley, P.J., (1998) International Business: Economics and Anthropology, Theory and Method, , Ed. Springer 1st ed. New York(2017) Cafeteros Vuelven a Tener El 100 Por Ciento De Juan Valdez, , http://www.eltiempo.com/economia/empresas/cafeteros-vuelven-a-tener-el-100-por-ciento-de-juan-valdez-74170consulted07.03.2018., El TiempoCampbell, J., (2004) Bollingen Series XVII the Hero with a Thousand Faces, , Ed. Princeton University Press 3rd ed. New JerseyCassirer, E., (2004), El Mito Del Estado. Ed. Fondo de Cultura Econ mica 10th ed. New HavenCayla, J., Brand Mascots as Organizational Totems (2013) Journal of Marketing Management, 29 (1-2), pp. 86-104Con Innovadora Estrategia Juan Valdez Enseña Sobre El Café Premium (2017) Agencia De Contenidos periodísticos De innovación Y Emprendimiento En Colombia, , http://colombia-inn.com.co/con-innovadora-estrategia-juan-valdez-ensena-sobre-el-cafe-premium/consulted07.03.2018(2018) Colombia Y Ecuador Se Comprometen Con El Desarrollo Sostenible Del Amazonas, , http://www.eluniversal.com.co/colombia/colombia-y-ecuador-se-comprometen-con-el-desarrollo-sostenible-del-amazonas-272334consulted07.03.2018., El UniversalCorrea, R., (2013) ¿Qué Le Pasó a La Caficultura Colombiana Que Juan Valdez Dejó De Ser El Orgullo Nacional?, , https://www.las2orillas.co/que-le-paso-la-caficultura-colombiana-juan-valdez-dejo-de-ser-el-orgullo-nacional/consulted02.03.2018., Las2orillas(2015) Una Década En Estados Unidos Para Juan Valdés No Es Nada En 2015, , http://www.dinero.com/edicion-impresa/caratula/articulo/una-decada-estados-unidos-para-juan-valdes-no-nada-2015/211489consulted07.03.2018., EmpresasDuch, L., (2015), Ed. Herder. BarcelonaDudézert, A., Bossard-Préchoux, V., Grimand, A., La Technologie-Totem-Les Technologies de L""information Créatrices D""identité Métier Chez Les Chercheurs En Entreprise (2017) Revue Française De Gestion, 43 (267), pp. 45-63Durieux, V., Gevenois, P.A., Bibliometric Indicators: Quality Measurements of Scientific Publication (2010) Radiology, 255 (2), pp. 342-351Durkheim, É., (1995) The Elementary Forms of Religious Life, , Ed. Free Press. New YorkEspinosa Forero, L., (2017) Especial/El Crédito Agropecuario Es Una Herramienta Esencial Para Construir Paz, , http://es.presidencia.gov.co/noticia/170816-Especial-El-credito-agropecuario-es-una-herramienta-esencial-para-construir-pazconsulted07.03.2018., Presidencia de la RepúblicaFrazer, J.G., (1990) The Golden Bough, , Ed. Palgrave Macmillan. LondonGabriel, Y., On Organizational Stories and Myths: Why It Is Easier to Slay a Dragon than to Kill a Myth (1991) International Sociology, 6 (4), pp. 427-442Gastelbondo, F., (2017), http://www.portafolio.co/negocios/juan-valdez-un-emblema-del-mundo-cafetero-511117consulted07.03.2018., Juan Valdez, Un Emblema Del Mundo Cafetero. PortafolioGbadamosi, G., Ritualism, Symbolism and Magic in Consultancy Practice (2005) Management Decision, 43 (9), pp. 1129-1146Gracy, I.I., David, B., What""s Your Totem? Archival Images in the Public Mind (1984) The Midwestern Archivist, 10, pp. 17-23Granados, Ó., (2016) El Cafetero Juan Valdez Recupera La Sonrisa, , https://elpais.com/economia/2016/04/07/actualidad/1460043271_702386.htmlconsulted02.03.2018., El PaísHarris, M., (1998), Vacas, Cerdos, Guerras Y Brujas: Los Enigmas de La Cultura. Ed. Alianza EditorialHayden, B., (2003), Shamans, Sorcerers, and Saints: A Prehistory of Religion. Ed. Smithsonian BooksHaye, B., (2018), http://stir-tea-coffee.com/features/juan-valdez-cafés/consulted07.03.2018., Juan Valdez Cafés. STIR Global Business Insight on Coffe and TeaHohe, T., Totem Polls"": Indigenous Concepts and Free and Fair"" Elections in East Timor (2002) International Peacekeeping, 9 (4), pp. 69-88Ingersoll, V.H., Adams, G.B., Beyond Organizational Boundaries: Exploring the Managerial Myth (1986) Administration & Society, 18 (3), pp. 360-381Jones, R.A., (2005) The Secret of the Totem: Religion and Society from McLennan to Freud, , Ed. Columbia University Press. New YorkJordan, A.T., The Importance of Business Anthropology: Its Unique Contributions (2010) International Journal of Business Anthropology, 1 (1), pp. 15-25Jordan, A.T., Douglas, C.D., Expanding the Field of Organizational Anthropology for the Twenty-First Century (2013) A Companion to Organizational Anthropology, pp. 1-23. , Ed. John Wiley & Sons Ltd, eds. CAULKINS, D. Douglas and JORDAN, Ann T. Chichester, UKJung, C.G., (1968) The Archetypes and the Collective Unconscious, , Ed. Routledge 2nd ed. eds. Sir Herbert READ, Michael FORDHAM, and Gerhard ADLER. New YorkKamoche, K., Rhetoric, Ritualism, and Totemism in Human Resource Management (1995) Human Relations, 48 (4), pp. 367-385Koot, W.C.J., Sackmann, S.A., The Strategic Utilization of Ethnicity in Contemporary Organizations (1997) Cultural Complexity in Organizations: Inherent Contrast and Contradictions, pp. 315-341. , Ed. SageKotler, P., Gertner, D., Country as Brand, Product, and beyond: A Place Marketing and Brand Management Perspective (2002) Journal of Brand Management, 9 (4), pp. 249-261Kottak, C., (2015) Cultural Anthropology: Appreciating Cultural Diversity, , Ed. McGraw-Hill Education 16th ed. New York(2004) La Verdadera Historia De Juan Valdez. La Nación, , https://www.lanacion.com.ar/641421-la-verdadera-historia-de-juan-valdezconsulted02.03.2018Levi-Strauss, C., (1966), The Savage Mind. Ed. Letchworth: George Weidenfeld and Nicolson LtdLvi-Strauss, C., (1991), Totemism. Ed. Merlin Press. LondonMalinowski, B., (2005) Argonauts of the Western Pacific: An Account of Native Enterprise and Adventure in the Archipelagoes of Melanesian New Guinea, , Ed. Routledge. LondonMarrewijk, A., European Developments in Business Anthropology (2010) International Journal of Business Anthropology, 1, pp. 26-44Marvin, C., Fresh Blood, Public Meat: Rituals of Totem Regeneration in the 1992 Presidential Race (1994) Communication Research, 21 (3), pp. 264-292McKinnon, A., Elementary Forms of the Metaphorical Life: Tropes at Work in Durkheim""s Theory of the Religious (2013) Journal of Classical Sociology, pp. 1-19McLennan, J.F., (1865) Primitive Marriage: An Inquiry into the Origin of the Form of Capture in Marriage Ceremonies, , Ed. A & C Black. 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ChennaiZaleznik, A., The Mythological Structure of Organizations and Its Impact (1989) Human Resource Management, 28 (2), pp. 267-277"OpcionDiscreditJuan Valdez®Management of totemOrganizational totemReputationA tool for the interpretation of the organizational totems: Juan valdez® case [Una herramienta para la interpretación de los tótems organizacionales: Caso Juan Valdez®]Articleinfo:eu-repo/semantics/articlehttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1Escobar-Sierra, M., University of Medellín, Colombia; Calderón-Valencia, F., University of Medellín, Colombia; Lara, P.V., University of Medellín, Colombiahttp://purl.org/coar/access_right/c_16ecEscobar-Sierra M.Calderón-Valencia F.Lara P.V.11407/5718oai:repository.udem.edu.co:11407/57182020-05-27 19:15:22.203Repositorio Institucional Universidad de Medellinrepositorio@udem.edu.co

A tool for the interpretation of the organizational totems: Juan valdez® case [Una herramienta para la interpretación de los tótems organizacionales: Caso Juan Valdez®]

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