A tool for the interpretation of the organizational totems: Juan valdez® case [Una herramienta para la interpretación de los tótems organizacionales: Caso Juan Valdez®]

The totem represents an external and visible expression that constitutes as a symbol of the group. The objective of the study is to propose a tool for organizational management by interpreting totems. This tool is verified in the case of Procafecol Juan Valdez® owner- that has supported in its totem...