A tool for the interpretation of the organizational totems: Juan valdez® case [Una herramienta para la interpretación de los tótems organizacionales: Caso Juan Valdez®]
The totem represents an external and visible expression that constitutes as a symbol of the group. The objective of the study is to propose a tool for organizational management by interpreting totems. This tool is verified in the case of Procafecol Juan Valdez® owner- that has supported in its totem...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2018
- Institución:
- Universidad de Medellín
- Repositorio:
- Repositorio UDEM
- Idioma:
- eng
- OAI Identifier:
- oai:repository.udem.edu.co:11407/5718
- Acceso en línea:
- http://hdl.handle.net/11407/5718
- Palabra clave:
- Discredit
Juan Valdez®
Management of totem
Organizational totem
Reputation
- Rights
- License
- http://purl.org/coar/access_right/c_16ec
| Summary: | The totem represents an external and visible expression that constitutes as a symbol of the group. The objective of the study is to propose a tool for organizational management by interpreting totems. This tool is verified in the case of Procafecol Juan Valdez® owner- that has supported in its totem and in environmental, legal and ethical policies, to transform perception of its stakeholders -being recognized among largest coffee producers (1959), competing with cafeterias (2002) and relaunching its internationalization (2012)-. Showing how management of totem is an intermediate point between reference totem -associated with discredit- and organizational totem -associated with reputation- © 2018, Universidad del Zulia. All rights reserved. |
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