Export performance, market orientation and adaptation strategies of small and medium enterprises [Desempeño exportador, orientación al mercado y estrategias de adaptación de pequeñas y medianas empresas]

The internationalization processes of small and medium-sized companies have been extensively studied in the field of international business, however, the effect of marketing strategies on the process of international expansion of these companies has not been studied in detailed. This article aims to...

Full description

Autores:

Tipo de recurso:

Fecha de publicación:

2020

Institución:

Universidad de Medellín

Repositorio:

Repositorio UDEM

Idioma:

spa

OAI Identifier:

oai:repository.udem.edu.co:11407/5956

Acceso en línea:

http://hdl.handle.net/11407/5956

Palabra clave:

Colombia
Export performance
Market orientation
Marketing mix adaptation strategy
SMEs

Rights

License

http://purl.org/coar/access_right/c_16ec