Models of relational marketing in education and its articulation with the university teacher [Modelos de mercadeo relacional en educación: Articulación con el docente universitario]

In recent times, phenomena such as globalization have led to the creation of new ways of relating in the educational context to generate value in the perception of each institution. That is why, based on this research, the aim is to identify the relational marketing models that have been applied in...