Humanity’s expensive banalities. Virtual Reality mediated Advertisement exploration for raising environmental awareness: augmented advertisement

The research engaged in this articles had as a goal analyzing the emotional perceptions of a focal group of young students from Fundación Universitaria los Libertadores with ages within a range from 17 to 23 years old, through an advertisement exercise that allowed the observation of the levels of r...

Full description

Autores:
Tipo de recurso:
Fecha de publicación:
2020
Institución:
Universidad de Medellín
Repositorio:
Repositorio UDEM
Idioma:
spa
eng
OAI Identifier:
oai:repository.udem.edu.co:11407/5865
Acceso en línea:
http://hdl.handle.net/11407/5865
https://doi.org/10.22395/angr.v18n35a10
Palabra clave:
Advertisement*Environmental awareness*Augmented reality*Positive design
Publicidade*Sensibilização ambiental*Realidade aumentada*Desenho positivo
Publicidad
Sensibilización ambiental
Realidad aumentada
Diseño positivo
Rights
License
http://creativecommons.org/licenses/by-nc/4.0