Humanity’s expensive banalities. Virtual Reality mediated Advertisement exploration for raising environmental awareness: augmented advertisement
The research engaged in this articles had as a goal analyzing the emotional perceptions of a focal group of young students from Fundación Universitaria los Libertadores with ages within a range from 17 to 23 years old, through an advertisement exercise that allowed the observation of the levels of r...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2020
- Institución:
- Universidad de Medellín
- Repositorio:
- Repositorio UDEM
- Idioma:
- spa
eng
- OAI Identifier:
- oai:repository.udem.edu.co:11407/5865
- Acceso en línea:
- http://hdl.handle.net/11407/5865
https://doi.org/10.22395/angr.v18n35a10
- Palabra clave:
- Advertisement*Environmental awareness*Augmented reality*Positive design
Publicidade*Sensibilização ambiental*Realidade aumentada*Desenho positivo
Publicidad
Sensibilización ambiental
Realidad aumentada
Diseño positivo
- Rights
- License
- http://creativecommons.org/licenses/by-nc/4.0