Las nuevas coordenadas de la comunicación

Based on an ethimological, scientific and historical analysis on the concept of Corporate and Neocorporativism, the author gives a precise meaning to these concepts, which in many cases are ambiguous and lead to serious confusions.Next, the aim is to answer to question as to how it happened the transition from Economy of Production to Economy of Information. The paper takes account of all information, cybernetical, communicational and techno-scientifical. to integrate this diversity. The author claims that the revolution in services which focused in human resources, quality and organizational culture, brought about the existence of three specifics worlds: institutional, organizational and marketing.

• Fecha de publicación: 2002
• Institución: Universidad de Medellín
• Repositorio: Repositorio UDEM
• Idioma: spa
• OAI Identifier: oai:repository.udem.edu.co:11407/1463
• Acceso en línea: http://revistas.udem.edu.co/index.php/anagramas/article/view/1145; http://hdl.handle.net/11407/1463
• Palabra clave: Concept of Corporative; communicational integration; organizational culture; organizational world; Concepto de Corporativo. Integración de las comunicaciones. Comunicación corporativa. Comunicación institucional. Imagen corporativa. Cultura organizacional. Mundo Institucional; mundo organizacional; mundo mercadológico.
• License: http://creativecommons.org/licenses/by-nc-sa/4.0/