Proposal of innovation management model for a final consumer sales company [Propuesta de modelo de gestión de innovación para una empresa de ventas al consumidor final] [Proposta de modelo de gestão de inovação para uma empresa de vendas ao consumidor final]

In the article proposes a conceptual model for the management of innovation in a sales company to the final consumer, the objective of de paper is to identify patterns or consensus that allow to determine which is the appropriate model of management for innovation in a sales company to the final con...

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Autores:

Tipo de recurso:

Fecha de publicación:

2018

Institución:

Universidad de Medellín

Repositorio:

Repositorio UDEM

Idioma:

spa

OAI Identifier:

oai:repository.udem.edu.co:11407/6160

Acceso en línea:

http://hdl.handle.net/11407/6160

Palabra clave:

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http://purl.org/coar/access_right/c_16ec