Investigación prospectiva sobre las tendencias posibles y las consecuencias probables para la planificación estratégica de marketing en la primera década del nuevo milenio
This paper shows the results of a prospective research over the tendencies that can influence upon the marketing proposals and actions throughout the first decade of the millennium, which tarns out to be especially important, in order for those in charge of the enterprise’s commercial action to carr...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2003
- Institución:
- Universidad de Medellín
- Repositorio:
- Repositorio UDEM
- Idioma:
- spa
- OAI Identifier:
- oai:repository.udem.edu.co:11407/1525
- Acceso en línea:
- http://revistas.udem.edu.co/index.php/anagramas/article/view/1245
http://hdl.handle.net/11407/1525
- Palabra clave:
- Trends and consequences
Consuming
Products
Distribution
Production
commercial Investigation
Strategies
Management of the marketing
Tendencias y consecuencias
Consumidor
Productos
Distribución
Producción
Investigación comercial
Estrategias
Management del marketing
- Rights
- License
- http://creativecommons.org/licenses/by-nc-sa/4.0/
Summary: | This paper shows the results of a prospective research over the tendencies that can influence upon the marketing proposals and actions throughout the first decade of the millennium, which tarns out to be especially important, in order for those in charge of the enterprise’s commercial action to carry out a strategic planning of their medium term activities. In this paper, the detected possible tendencies, along with the most probable consequences derived from them; are expounded in subject areas, in order to help those who wish to anticipate to what pre-visibly may occur in their field of activity |
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