Seeking stakeholders: responsibility and effectiveness as values in letters from CEOS in the CSR reports in Chile

This paper shows part of the results of a study on the rhetorical use of values in the communication of corporate social responsibility in Chile: In particular, an analysis of the discourse applied to the letters from Chief Executive Officers (CEOs) which were included in the reports of the ten comp...

Full description

Autores:
Tipo de recurso:
Fecha de publicación:
2018
Institución:
Universidad de Medellín
Repositorio:
Repositorio UDEM
Idioma:
spa
OAI Identifier:
oai:repository.udem.edu.co:11407/5411
Acceso en línea:
http://hdl.handle.net/11407/5411
https://doi.org/10.22395/angr.v17n33a2
Palabra clave:
Corporate social responsibility
Sustainability reports
Discourse analysis
Rhetoric
Interest groups
Responsabilidade social empresarial
Relatório de sustentabilidade
Análise do discurso
Retórica
Grupos de interesse
Responsabilidad social empresarial
Reportes de sostenibilidad
Análisis del discurso
Retórica
Grupos de interés
Rights
License
http://creativecommons.org/licenses/by-nc/4.0