Political propaganda in Mexico and the United States: discordant theoretical - methodological approaches

The most used mass communication vehicle between parties or candidates during current electoral processes is the television political propaganda. However, in academic terms, there is no master theoretical framework that can contribute to the disciplinary consolidation of the topic under discussion....

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Autores:
Tipo de recurso:
Fecha de publicación:
2019
Institución:
Universidad de Medellín
Repositorio:
Repositorio UDEM
Idioma:
spa
OAI Identifier:
oai:repository.udem.edu.co:11407/5412
Acceso en línea:
http://hdl.handle.net/11407/5412
https://doi.org/10.22395/angr.v17n33a3
Palabra clave:
Political propaganda
Political advertising
Political spot
Political communication
Effects analysis
Content analysis
Frame analysis
Audience
Message
Propaganda política
Publicidade política
Spot político
Comunicação política
Análise de efeitos
Análise de conteúdo
Análise dos referenciais teóricos
Audiência
Mensagem
Propaganda política
Publicidad política
Spot político
Comunicación política
Análisis de efectos
Análisis de contenido
Análisis de los marcos
Audiencia
Mensaje
Rights
License
http://creativecommons.org/licenses/by-nc/4.0