Knowledge, transmission and application of merchandising tools [Conocimiento, transmisión y aplicación de las herramientas del merchandising]

This article aims to determine the level of knowledge, transmission and application of the merchandising tools in minimarkets of the Medellín city. Initially, an approach was made to these establishments and administrators through an observation that allowed, at first, to evidence the growth of thes...

Full description

Autores:
Tipo de recurso:
Fecha de publicación:
2018
Institución:
Universidad de Medellín
Repositorio:
Repositorio UDEM
Idioma:
spa
OAI Identifier:
oai:repository.udem.edu.co:11407/4874
Acceso en línea:
http://hdl.handle.net/11407/4874
Palabra clave:
Distribution channels
Marketing
Merchandising
Retail
Rights
License
http://purl.org/coar/access_right/c_16ec