Knowledge, transmission and application of merchandising tools [Conocimiento, transmisión y aplicación de las herramientas del merchandising]
This article aims to determine the level of knowledge, transmission and application of the merchandising tools in minimarkets of the Medellín city. Initially, an approach was made to these establishments and administrators through an observation that allowed, at first, to evidence the growth of thes...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2018
- Institución:
- Universidad de Medellín
- Repositorio:
- Repositorio UDEM
- Idioma:
- spa
- OAI Identifier:
- oai:repository.udem.edu.co:11407/4874
- Acceso en línea:
- http://hdl.handle.net/11407/4874
- Palabra clave:
- Distribution channels
Marketing
Merchandising
Retail
- Rights
- License
- http://purl.org/coar/access_right/c_16ec