Woman´s Emotions as an Advertising Strategy of the Pharmaceutical Field at the Beginning of the 20th Century in Chile

This article aims to reflect on how emotions were part of the expansion of the pharmaceutical field in the early twentieth century in Chile. To introduce the consumption of medicines at home, different pharmacies and apothecaries advertised their remedies in magazines like Family. Two important even...

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Autores:
Tipo de recurso:
Fecha de publicación:
2020
Institución:
Universidad de Medellín
Repositorio:
Repositorio UDEM
Idioma:
spa
OAI Identifier:
oai:repository.udem.edu.co:11407/5871
Acceso en línea:
http://hdl.handle.net/11407/5871
https://doi.org/10.22395/angr.v18n36a5
Palabra clave:
Medicalization
Advertising
Medicine
Health
Emotion
Medicalização
Publicidade
Medicamentos
Saúde
Emoções
Medicalización
Publicidad
Medicamentos
Salud
Emociones
Rights
License
http://creativecommons.org/licenses/by-nc/4.0