Impact of gender on the acceptance of electronic word-of-mouth (eWOM) information in Spain
The aim of this paper is to explore the differences between males and females in the acceptance of eWOM information. For this purpose, the Information Acceptance Model (IACM), which addresses the characteristics that are evaluated in the use and attitude towards the use of information and play a rol...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2018
- Institución:
- Universidad de Medellín
- Repositorio:
- Repositorio UDEM
- Idioma:
- eng
- OAI Identifier:
- oai:repository.udem.edu.co:11407/6143
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- http://hdl.handle.net/11407/6143
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Impact of gender on the acceptance of electronic word-of-mouth (eWOM) information in Spain |
| title |
Impact of gender on the acceptance of electronic word-of-mouth (eWOM) information in Spain |
| spellingShingle |
Impact of gender on the acceptance of electronic word-of-mouth (eWOM) information in Spain |
| title_short |
Impact of gender on the acceptance of electronic word-of-mouth (eWOM) information in Spain |
| title_full |
Impact of gender on the acceptance of electronic word-of-mouth (eWOM) information in Spain |
| title_fullStr |
Impact of gender on the acceptance of electronic word-of-mouth (eWOM) information in Spain |
| title_full_unstemmed |
Impact of gender on the acceptance of electronic word-of-mouth (eWOM) information in Spain |
| title_sort |
Impact of gender on the acceptance of electronic word-of-mouth (eWOM) information in Spain |
| description |
The aim of this paper is to explore the differences between males and females in the acceptance of eWOM information. For this purpose, the Information Acceptance Model (IACM), which addresses the characteristics that are evaluated in the use and attitude towards the use of information and play a role in the purchase decision-making process, as demonstrated in the literature, has been used as a reference. An empirical model, which is expected to be validated from the information collected through an online questionnaire completed by 271 users of social networking sites in Spain, has been used. A structural equation model (SEM) is introduced to calculate the measurement structure of the variables and the relationships between them. This paper provides useful insights into the understanding of the differences in the behaviour of males and females regarding online eWOM, and therefore could imply differentiated online marketing and reputation management activities. © 2018 Tautosakos Darbai. All rights reserved. |
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2018 |
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2021-02-05T14:59:59Z |
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2018 |
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info:eu-repo/semantics/review |
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1861042 |
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http://hdl.handle.net/11407/6143 |
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10.22201/fca.24488410e.2018.1428 |
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1861042 10.22201/fca.24488410e.2018.1428 |
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eng |
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Agudo Peregrina, A.F., (2014) Análisis De Los Factores De Adopción De Comercio Electrónico En Segmentos De Consumidores Finales. Aplicación Al Caso Español, , Universidad Politecnica de Madrid. España Ajzen, I., The theory of planned behavior (1991) Organizational Behavior and Human Decision Processes, 50 (2), pp. 179-211. , http://doi.org/10.1016/0749-5978(91)90020-T Alreck, P., Settle, R., The hurried consumer: Time-saving perceptions of Internet and catalogue shopping (2002) Journal of Database Marketing, 10, pp. 25-35. , http://doi.org/10.1057/palgrave.jdm.3240091 Arroyo-Cañada, F.-J., Gillafuente, J., Análisis de la incidencia del género en la actitud hacia el uso del t-commerce mediante la comparación de modelos estructurales (2014) Revista Electrónica De Comunicaciones Y Trabajos De ASEPUMA, 24, pp. 39-51 Ba, S.P.A., Evidence of the effect of trust building technology in electronic (2002) MIS Quarterly, 26 (3), pp. 243-268. , http://doi.org/218119697 Bailey, A.A., Thiscompanysucks.com: The use of the Internet in negative consumer to consumer articulations (2004) Journal of Marketing Communications, 10 (3), pp. 169-182. , http://doi.org/10.1080/1352726042000186634 Balaji, M.S., Khong, K.W., Chong, A.Y.L., Determinants of negative word-of-mouth communication using social networking sites (2016) Information & Management, 53 (4), pp. 528-540. , http://doi.org/10.1016/j.im.2015.12.002 Bansal, H.S., Voyer, P.A., Word-of-mouth processes within a services purchase decision context (2000) Journal of Service Research, 3 (2), pp. 166-177. , http://doi.org/10.1177/109467050032005 Celik, H.E., Yilmaz, V., Extending the technology acceptance model for acceptance of e-shopping by consumers in Turkey (2011) Journal of Electronic Commerce Research, 12 (2), pp. 152-164. , http://search.proquest.com/docview/872187200?accountid=27292%5Cnhttp://www.scopus.com/inward/record.url?eid=2-s2.0-84884329240&partnerID=tZOtx3y1, Retrieved from Chan, T.K.H., Cheung, C.M.K., Shi, N., Lee, M.K.O., Gender differences in satisfaction with Facebook users (2015) Industrial Management & Data Systems, 115 (1), p. 182. , http://doi.org/10.1108/IMDS-08-2014-0234 Cheung, C.M.K., Thadani, D.R., The impact of electronic word-of-mouth communication: A literature analysis and integrative model (2012) Decision Support Systems, 54 (1), pp. 461-470. , http://doi.org/10.1016/j.dss.2012.06.008 Cheung, C.M., Lee, M.K., Rabjohn, N., The impact of electronic word-of-mouth The acceptance of online opinions in online customer communities (2008) Internet Research, 18 (3), pp. 229-247. , http://doi.org/10.1108/10662240810883290 Chiu, C.-M., Chang, C.-C., Cheng, H.-L., Fang, Y.-H., Determinants of customer repurchase intention in online shopping (2009) Online Information Review, 33 (4), pp. 761-784. , htt://doior/101108/14684520910985710 Chiu, C.M., Wang, E.T.G., Fang, Y.H., Huang, H.Y., Understanding customers' repeat purchase intentions in B2C e-commerce: The roles of utilitarian value, hedonic value and perceived risk (2014) Information Systems Journal, 24 (1), pp. 85-114. , http://doi.org/10.1111/j.1365-2575.2012.00407.x Chu, S.-C., Determinants of consumer engagement in electronic word-of-mouth in social networking sites (2010) Dissertation Abstracts International Section A: Humanities and Social Sciences, , http://doi.org/10.2501/IJA-30-1-047-075 Chu, S.C., Kim, Y., Determinants of consumer engagement in electronic Word-Of-Mouth (eWOM) in social networking sites (2011) International Journal of Advertising, 30 (1). , http://doi.org/10.2501/IJA-30-1-047-075 Churchill, G.A., Iacobucci, D., Marketing research: Methodological foundations (2004) Structural Equation Modeling, 4. , http://books.google.com/books?id=AESy0VZNv98C&pgis=1, Aufl.) Davis, F.D., Perceived usefulness, perceived ease of use, and user acceptance of information technology (1989) MIS Quarterly, 13 (3), p. 319. , http://doi.org/10.2307/249008 Davis, F.D., Bagozzi, R.P., Warshaw, P.R., Extrinsic and intrinsic motivation to use computers in the workplace' FRED D (1992) DAVIS. Business, 22, pp. 1111-1132. , http://unisa.summon.serialssolutions.com/link/0/eLvHCXMwQywzJ7E8sDAHdovAyy0RU_tIRb2bKEOIm2uIs4cu9JIA3WQzc2NdS4MUM9CtJWlmaabG5qAeRHJaShro1LFkYFsk2cgoKc3Y1CApOdEg2dQ00SzNAnS6jKWpqVGamWUy6Dx_vthj3RuvF3k_3-dftEkvxeYoAJEeN7s, Retrieved from Erkan, I., Evans, C., The influence of eWOM in social media on consumers' purchase intentions: An extended approach to information acceptance (2016) Computers in Human Behavior, 61, pp. 47-55. , http://doi.org/10.1016/j.chb.2016.03.003 Escobar-Rodríguez, T., Carvajal-Trujillo, E., Online purchasing tickets for low cost carriers: An application of the unified theory of acceptance and use of technology (UTAUT) model (2014) Tourism Management, 43, pp. 70-88. , http://doi.org/10.1016/j.tourman.2014.01.017 Fishbein, M., Ajzen, I., (1975) Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research, , http://doi.org/10.1017/CBO9781107415324.004, Reading, MA: Addison-Wesley Fornell, C., Larcker, D.F., Evaluating structural equation models with unobservable variables and measurement error (1981) Journal of Marketing Research, 18 (1), p. 39. , http://doi.org/10.2307/3151312 Gefen, D., Straub, D.W., Boudreau, M.-C., Structural equation modeling and regression: Guidelines for research practice (2000) Communications of The Association for Information Systems, 4, p. 7. , http://doi.org/10.1.1.25.781, October Goldsmith, R.R.E., Horowitz, D., Measuring motivations for online opinion seeking (2006) Journal of Interactive Advertising, 6 (2), pp. 2-14. , http://doi.org/10.1080/15252019.2006.10722114 Gruen, T.W., Osmonbekov, T., Czaplewski, A.J., EWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty (2006) Journal of Business Research, 59 (4), pp. 449-456. , http://doi.org/10.1016/j.jbusres.2005.10.004 Hair, J.F.J., Hult, G.T.M., Ringle, C., Sarstedt, M., A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2014) Long Range Planning, 46. , http://doi.org/10.1016/j.lrp.2013.01.002 Hennig-Thurau, T., Gwinner, K.P., Walsh, G., Gremler, D.D., Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004) Journal of Interactive Marketing, 18 (1), pp. 38-52. , http://doi.org/10.1002/dir.10073 Hennig-Thurau, T., Walsh, G., Electronic word-of-mouth: Motives for and consequences of reading customer articulations on the internet (2003) … Journal of Electronic Commerce, 8 (2), pp. 51-74. , http://doi.org/10.1504/IJECRM.2008.020411 Knoll, J., Advertising in social media: A review of empirical evidence (2015) International Journal of Advertising, pp. 1-35. , http://doi.org/10.1080/02650487.2015.1021898, 00 Matute Vallejo, J., Polo Redondo, Y., Utrillas Acerete, A., Las características del boca-oído electrónico y su influencia en la intención de recompra online (2015) Revista Europea De Direccion Y Economia De La Empresa, 24 (2), pp. 61-75. , http://doi.org/10.1016/j.redee.2015.03.002 Melorose, J., Perroy, R., Careas, S., (2013) Estratégias De Distribución Y Comportamiento De Compra Multicanal: Tendencias Y Oportunidades Para Que Fabricante Y Distribuidor Rentabilicen Sus Decisiones De Marketing, 1. , htt://doior/101017/CBO9781107415324004, Kr. Ediciones, Ed.)Statewide Agricultural Land Use Baseline 2015 Universida,. Oviedo, España De Los Oviedo García, M., Muñoz Expósito, M., Castellanos-Verdugo, M., La expansión de las redes sociales. Un reto para la gestión de marketing (2015) Contabilidad Y Negocios: Revista Del Departamento Académico De Ciencias Administrativas, 10 (20), pp. 59-69. , https://dialnet.unirioja.es/descarga/articulo/5399422.pdf%5Cnhttps://dialnet.unirioja.es/servlet/extart?codigo=5399422, Retrieved from Park, D.-H., Lee, J., Han, I., The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement (2007) International Journal of Electronic Commerce, 11 (4), pp. 125-148. , http://doi.org/10.2753/JEC1086-4415110405 Petty, R.E., Cacioppo, J.T., Communication and persuasion: Central and peripheral routes to persuasion (1988) The Public Opinion Quarterly, 52 (2), pp. 262-265. , http://doi.org/10.2307/2749280 Prendergast, G., Ko, D., Yuen, S.Y.V., Online word of mouth and consumer purchase intentions (2010) International Journal of Advertising, 29 (5), p. 2. , http://doi.org/10.2501/S0265048710201427 Salo, M., Frank, L., User behaviours after critical mobile application incidents: The relationship with situational context (2015) Information Systems Journal, 25. , http://doi.org/10.1111/isj.12081, n/a-n/a Sánchez-Torres, J.A., Arroyo-Cañada, F.X., Diferencias de la adopción del comercio electrónico entre países (2016) Suma De Negocios, 7 (16), pp. 141-150. , http://doi.org/http://dx.doi.org/10.1016/j.sumneg.2016.02.008 Shen, X.L., Cheung, C.M.K., Lee, M.K.O., What leads students to adopt information from Wikipedia? An empirical investigation into the role of trust and information usefulness (2013) British Journal of Educational Technology, 44 (3), pp. 502-517. , http://doi.org/10.1111/j.1467-8535.2012.01335.x Shu, M., Lavender, Scott, N., Influence of social media on Chinese students' choice of an overseas study destination: An information acceptance model perspective (2014) Journal of Travel & Tourism Marketing, 31 (2), pp. 286-302. , http://doi.org/10.1080/10548408.2014.873318 Sundaram, D.S., Hills, B., Word-of-mouth communications: A motivational analysis (1998) Advances in Consumer Research, 25 (1), pp. 527-531. , http://doi.org/Article Sussman, S.W., Siegal, W.S., Informational influence in organizations: An integrated approach to knowledge acceptance (2003) Information Systems Research, 14 (1), pp. 47-65. , http://doi.org/10.1017/CBO9781107415324.004 Venkatesh, V., Thong, J.Y., Xu, X., Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology (2012) MIS Quarterly, 36 (1), pp. 157-178 Venkatesh, V., Morris, M., Davis, G., Davis, F., User acceptance of information technology: Toward a unified view (2003) MIS Quarterly, 27 (3), pp. 425-478. , http://www.vvenkatesh.com/it/organizations/Theoretical_Models.asp#Con=structdefs, Retrieved from Wang, X., Yu, C., Wei, Y., Social media peer communication and impacts on purchase intentions: A consumer socialization framework (2012) Journal of Interactive Marketing, 26 (4), pp. 198-208. , http://doi.org/10.1016/j.intmar.2011.11.004 Ward, J.C., Ostrom, A.L., Complaining to the masses: The role of protest framing in customer?created complaint web sites (2006) Journal of Consumer Research, 33 (2), pp. 220-230. , http://doi.org/10.1086/506303 Wathen, C.N., Burkell, J., Believe it or not: Factors influencing credibility on the Web (2002) Journal of The American Society for Information Science and Technology, 53 (2), pp. 134-144. , http://doi.org/10.1002/asi.10016 Wu, F., Mahajan, V., Balasubramanian, S., An analysis of E-business acceptance and its impact on business performance (2003) Journal of The Academy of Marketing Science, 31, pp. 425-447. , http://doi.org/10.1177/0092070303255379, April |
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Mercadeo |
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Facultad de Ciencias Económicas y Administrativas |
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Universidad Nacional Autonoma de Mexico |
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20182021-02-05T14:59:59Z2021-02-05T14:59:59Z1861042http://hdl.handle.net/11407/614310.22201/fca.24488410e.2018.1428The aim of this paper is to explore the differences between males and females in the acceptance of eWOM information. For this purpose, the Information Acceptance Model (IACM), which addresses the characteristics that are evaluated in the use and attitude towards the use of information and play a role in the purchase decision-making process, as demonstrated in the literature, has been used as a reference. An empirical model, which is expected to be validated from the information collected through an online questionnaire completed by 271 users of social networking sites in Spain, has been used. A structural equation model (SEM) is introduced to calculate the measurement structure of the variables and the relationships between them. This paper provides useful insights into the understanding of the differences in the behaviour of males and females regarding online eWOM, and therefore could imply differentiated online marketing and reputation management activities. © 2018 Tautosakos Darbai. All rights reserved.engUniversidad Nacional Autonoma de MexicoMercadeoFacultad de Ciencias Económicas y Administrativashttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85052974285&doi=10.22201%2ffca.24488410e.2018.1428&partnerID=40&md5=9a4e2b7716ab6693d4474b4c67840842634Agudo Peregrina, A.F., (2014) Análisis De Los Factores De Adopción De Comercio Electrónico En Segmentos De Consumidores Finales. Aplicación Al Caso Español, , Universidad Politecnica de Madrid. EspañaAjzen, I., The theory of planned behavior (1991) Organizational Behavior and Human Decision Processes, 50 (2), pp. 179-211. , http://doi.org/10.1016/0749-5978(91)90020-TAlreck, P., Settle, R., The hurried consumer: Time-saving perceptions of Internet and catalogue shopping (2002) Journal of Database Marketing, 10, pp. 25-35. , http://doi.org/10.1057/palgrave.jdm.3240091Arroyo-Cañada, F.-J., Gillafuente, J., Análisis de la incidencia del género en la actitud hacia el uso del t-commerce mediante la comparación de modelos estructurales (2014) Revista Electrónica De Comunicaciones Y Trabajos De ASEPUMA, 24, pp. 39-51Ba, S.P.A., Evidence of the effect of trust building technology in electronic (2002) MIS Quarterly, 26 (3), pp. 243-268. , http://doi.org/218119697Bailey, A.A., Thiscompanysucks.com: The use of the Internet in negative consumer to consumer articulations (2004) Journal of Marketing Communications, 10 (3), pp. 169-182. , http://doi.org/10.1080/1352726042000186634Balaji, M.S., Khong, K.W., Chong, A.Y.L., Determinants of negative word-of-mouth communication using social networking sites (2016) Information & Management, 53 (4), pp. 528-540. , http://doi.org/10.1016/j.im.2015.12.002Bansal, H.S., Voyer, P.A., Word-of-mouth processes within a services purchase decision context (2000) Journal of Service Research, 3 (2), pp. 166-177. , http://doi.org/10.1177/109467050032005Celik, H.E., Yilmaz, V., Extending the technology acceptance model for acceptance of e-shopping by consumers in Turkey (2011) Journal of Electronic Commerce Research, 12 (2), pp. 152-164. , http://search.proquest.com/docview/872187200?accountid=27292%5Cnhttp://www.scopus.com/inward/record.url?eid=2-s2.0-84884329240&partnerID=tZOtx3y1, Retrieved fromChan, T.K.H., Cheung, C.M.K., Shi, N., Lee, M.K.O., Gender differences in satisfaction with Facebook users (2015) Industrial Management & Data Systems, 115 (1), p. 182. , http://doi.org/10.1108/IMDS-08-2014-0234Cheung, C.M.K., Thadani, D.R., The impact of electronic word-of-mouth communication: A literature analysis and integrative model (2012) Decision Support Systems, 54 (1), pp. 461-470. , http://doi.org/10.1016/j.dss.2012.06.008Cheung, C.M., Lee, M.K., Rabjohn, N., The impact of electronic word-of-mouth The acceptance of online opinions in online customer communities (2008) Internet Research, 18 (3), pp. 229-247. , http://doi.org/10.1108/10662240810883290Chiu, C.-M., Chang, C.-C., Cheng, H.-L., Fang, Y.-H., Determinants of customer repurchase intention in online shopping (2009) Online Information Review, 33 (4), pp. 761-784. , htt://doior/101108/14684520910985710Chiu, C.M., Wang, E.T.G., Fang, Y.H., Huang, H.Y., Understanding customers' repeat purchase intentions in B2C e-commerce: The roles of utilitarian value, hedonic value and perceived risk (2014) Information Systems Journal, 24 (1), pp. 85-114. , http://doi.org/10.1111/j.1365-2575.2012.00407.xChu, S.-C., Determinants of consumer engagement in electronic word-of-mouth in social networking sites (2010) Dissertation Abstracts International Section A: Humanities and Social Sciences, , http://doi.org/10.2501/IJA-30-1-047-075Chu, S.C., Kim, Y., Determinants of consumer engagement in electronic Word-Of-Mouth (eWOM) in social networking sites (2011) International Journal of Advertising, 30 (1). , http://doi.org/10.2501/IJA-30-1-047-075Churchill, G.A., Iacobucci, D., Marketing research: Methodological foundations (2004) Structural Equation Modeling, 4. , http://books.google.com/books?id=AESy0VZNv98C&pgis=1, Aufl.)Davis, F.D., Perceived usefulness, perceived ease of use, and user acceptance of information technology (1989) MIS Quarterly, 13 (3), p. 319. , http://doi.org/10.2307/249008Davis, F.D., Bagozzi, R.P., Warshaw, P.R., Extrinsic and intrinsic motivation to use computers in the workplace' FRED D (1992) DAVIS. Business, 22, pp. 1111-1132. , http://unisa.summon.serialssolutions.com/link/0/eLvHCXMwQywzJ7E8sDAHdovAyy0RU_tIRb2bKEOIm2uIs4cu9JIA3WQzc2NdS4MUM9CtJWlmaabG5qAeRHJaShro1LFkYFsk2cgoKc3Y1CApOdEg2dQ00SzNAnS6jKWpqVGamWUy6Dx_vthj3RuvF3k_3-dftEkvxeYoAJEeN7s, Retrieved fromErkan, I., Evans, C., The influence of eWOM in social media on consumers' purchase intentions: An extended approach to information acceptance (2016) Computers in Human Behavior, 61, pp. 47-55. , http://doi.org/10.1016/j.chb.2016.03.003Escobar-Rodríguez, T., Carvajal-Trujillo, E., Online purchasing tickets for low cost carriers: An application of the unified theory of acceptance and use of technology (UTAUT) model (2014) Tourism Management, 43, pp. 70-88. , http://doi.org/10.1016/j.tourman.2014.01.017Fishbein, M., Ajzen, I., (1975) Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research, , http://doi.org/10.1017/CBO9781107415324.004, Reading, MA: Addison-WesleyFornell, C., Larcker, D.F., Evaluating structural equation models with unobservable variables and measurement error (1981) Journal of Marketing Research, 18 (1), p. 39. , http://doi.org/10.2307/3151312Gefen, D., Straub, D.W., Boudreau, M.-C., Structural equation modeling and regression: Guidelines for research practice (2000) Communications of The Association for Information Systems, 4, p. 7. , http://doi.org/10.1.1.25.781, OctoberGoldsmith, R.R.E., Horowitz, D., Measuring motivations for online opinion seeking (2006) Journal of Interactive Advertising, 6 (2), pp. 2-14. , http://doi.org/10.1080/15252019.2006.10722114Gruen, T.W., Osmonbekov, T., Czaplewski, A.J., EWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty (2006) Journal of Business Research, 59 (4), pp. 449-456. , http://doi.org/10.1016/j.jbusres.2005.10.004Hair, J.F.J., Hult, G.T.M., Ringle, C., Sarstedt, M., A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2014) Long Range Planning, 46. , http://doi.org/10.1016/j.lrp.2013.01.002Hennig-Thurau, T., Gwinner, K.P., Walsh, G., Gremler, D.D., Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004) Journal of Interactive Marketing, 18 (1), pp. 38-52. , http://doi.org/10.1002/dir.10073Hennig-Thurau, T., Walsh, G., Electronic word-of-mouth: Motives for and consequences of reading customer articulations on the internet (2003) … Journal of Electronic Commerce, 8 (2), pp. 51-74. , http://doi.org/10.1504/IJECRM.2008.020411Knoll, J., Advertising in social media: A review of empirical evidence (2015) International Journal of Advertising, pp. 1-35. , http://doi.org/10.1080/02650487.2015.1021898, 00Matute Vallejo, J., Polo Redondo, Y., Utrillas Acerete, A., Las características del boca-oído electrónico y su influencia en la intención de recompra online (2015) Revista Europea De Direccion Y Economia De La Empresa, 24 (2), pp. 61-75. , http://doi.org/10.1016/j.redee.2015.03.002Melorose, J., Perroy, R., Careas, S., (2013) Estratégias De Distribución Y Comportamiento De Compra Multicanal: Tendencias Y Oportunidades Para Que Fabricante Y Distribuidor Rentabilicen Sus Decisiones De Marketing, 1. , htt://doior/101017/CBO9781107415324004, Kr. 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