Impact of gender on the acceptance of electronic word-of-mouth (eWOM) information in Spain
The aim of this paper is to explore the differences between males and females in the acceptance of eWOM information. For this purpose, the Information Acceptance Model (IACM), which addresses the characteristics that are evaluated in the use and attitude towards the use of information and play a rol...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2018
- Institución:
- Universidad de Medellín
- Repositorio:
- Repositorio UDEM
- Idioma:
- eng
- OAI Identifier:
- oai:repository.udem.edu.co:11407/6143
- Acceso en línea:
- http://hdl.handle.net/11407/6143
- Palabra clave:
- Rights
- License
- http://purl.org/coar/access_right/c_16ec