Brand personality as a consistency factor in the pillars of CSR management in the new normal
During such a complex crisis as the one experienced by humanity since the first quarter of 2020, it is necessary to develop tools that contribute to creating the corporate image for organizations that are currently interested in being identified as brands with high social and environmental commitmen...
- Autores:
-
Mayorga Gordillo, Javier
García-Salirrosas, Elizabeth Emperatriz
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2021
- Institución:
- Universidad Autónoma de Occidente
- Repositorio:
- RED: Repositorio Educativo Digital UAO
- Idioma:
- eng
- OAI Identifier:
- oai:red.uao.edu.co:10614/14002
- Acceso en línea:
- https://hdl.handle.net/10614/14002
https://doi.org/10.3390/joitmc7020134
https://red.uao.edu.co/
- Palabra clave:
- Responsabilidad social empresarial
Productos de marca
Brand name products
Brand personality
Corporate social responsibility
CSR management
Branding
sustainability
- Rights
- openAccess
- License
- Derechos reservados - MDPI, 2021