Volkswagen group: driving big business with big data
This is a Spanish version. The Volkswagen Group (VW Group) had set a firm-wide 'Strategy 2018,' which sought to make Volkswagen 'the most successful and fascinating automaker in the world by 2018.' According to the strategy, the company would reach annual sales of 10 million vehi...
- Autores:
-
Su, Ning
Pirani, Naqaash
- Tipo de recurso:
- Informe
- Fecha de publicación:
- 2018
- Institución:
- Universidad Autónoma de Occidente
- Repositorio:
- RED: Repositorio Educativo Digital UAO
- Idioma:
- eng
- OAI Identifier:
- oai:red.uao.edu.co:10614/12526
- Acceso en línea:
- http://red.uao.edu.co//handle/10614/12526
- Palabra clave:
- Casos
Emprendimiento
Cambio tecnológico
Big data
Volkswagen
Big data
Innovaciones tecnológicas
Technological innovations
Entrepreneurship
International business enterprises
Emprendimiento
Empresas internacionales
- Rights
- closedAccess
- License
- Derechos Reservados - Universidad Autónoma de Occidente
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Volkswagen group: driving big business with big data |
| title |
Volkswagen group: driving big business with big data |
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Volkswagen group: driving big business with big data Casos Emprendimiento Cambio tecnológico Big data Volkswagen Big data Innovaciones tecnológicas Technological innovations Entrepreneurship International business enterprises Emprendimiento Empresas internacionales |
| title_short |
Volkswagen group: driving big business with big data |
| title_full |
Volkswagen group: driving big business with big data |
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Volkswagen group: driving big business with big data |
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Volkswagen group: driving big business with big data |
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Volkswagen group: driving big business with big data |
| dc.creator.fl_str_mv |
Su, Ning Pirani, Naqaash |
| dc.contributor.author.spa.fl_str_mv |
Su, Ning Pirani, Naqaash |
| dc.subject.spa.fl_str_mv |
Casos Emprendimiento Cambio tecnológico |
| topic |
Casos Emprendimiento Cambio tecnológico Big data Volkswagen Big data Innovaciones tecnológicas Technological innovations Entrepreneurship International business enterprises Emprendimiento Empresas internacionales |
| dc.subject.eng.fl_str_mv |
Big data Volkswagen |
| dc.subject.armarc.eng.fl_str_mv |
Big data Innovaciones tecnológicas Technological innovations Entrepreneurship International business enterprises |
| dc.subject.armarc.spa.fl_str_mv |
Emprendimiento Empresas internacionales |
| description |
This is a Spanish version. The Volkswagen Group (VW Group) had set a firm-wide 'Strategy 2018,' which sought to make Volkswagen 'the most successful and fascinating automaker in the world by 2018.' According to the strategy, the company would reach annual sales of 10 million vehicles worldwide. To achieve this ambitious goal, VW Group placed 'intelligent innovations and technologies' at the top of its agenda. Big data, broadly defined, represented an important opportunity for the company. In this exercise, the class will be divided into teams, and each team will design an initiative that leverages big data to help the VW Group make significant progress towards its objective. The teams will present their initiatives at the upcoming executive meeting, at which time the best initiative will be selected. |
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2018 |
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2018-02-23 |
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2020-08-21T00:08:39Z |
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2020-08-21T00:08:39Z |
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Su, Ninga986061a4f7b1289ccdd5726a8ea362d-1Pirani, Naqaashf4eadf5b59f4e77f75d30eb827587d4d-1Universidad Autónoma de Occidente. Calle 25 115-85. Km 2 vía Cali-Jamundí2020-08-21T00:08:39Z2020-08-21T00:08:39Z2018-02-23http://red.uao.edu.co//handle/10614/12526This is a Spanish version. The Volkswagen Group (VW Group) had set a firm-wide 'Strategy 2018,' which sought to make Volkswagen 'the most successful and fascinating automaker in the world by 2018.' According to the strategy, the company would reach annual sales of 10 million vehicles worldwide. To achieve this ambitious goal, VW Group placed 'intelligent innovations and technologies' at the top of its agenda. Big data, broadly defined, represented an important opportunity for the company. In this exercise, the class will be divided into teams, and each team will design an initiative that leverages big data to help the VW Group make significant progress towards its objective. The teams will present their initiatives at the upcoming executive meeting, at which time the best initiative will be selected.El Grupo Volkswagen (Grupo VW) había establecido una 'Estrategia 2018' para toda la empresa, que buscaba hacer de Volkswagen 'el fabricante de automóviles más exitoso y fascinante del mundo para 2018'. Según la estrategia, la empresa alcanzaría ventas anuales de 10 millones de vehículos en todo el mundo. Para lograr este ambicioso objetivo, VW Group colocó las 'innovaciones y tecnologías inteligentes' en la parte superior de su agenda. Big data, ampliamente definido, representó una oportunidad importante para la empresa. En este ejercicio, la clase se dividirá en equipos y cada equipo diseñará una iniciativa que aproveche el big data para ayudar al Grupo VW a lograr un progreso significativo hacia su objetivo. Los equipos presentarán sus iniciativas en la próxima reunión ejecutiva, momento en el que se seleccionará la mejor iniciativa.application/pdf8 páginasengIvey PublishingDerechos Reservados - Universidad Autónoma de Occidentehttps://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/closedAccessAtribución-NoComercial 4.0 Internacional (CC BY-NC 4.0)http://purl.org/coar/access_right/c_14cbinstname:Universidad Autónoma de Occidentereponame:Repositorio Institucional UAOCasosEmprendimientoCambio tecnológicoBig dataVolkswagenBig dataInnovaciones tecnológicasTechnological innovationsEntrepreneurshipInternational business enterprisesEmprendimientoEmpresas internacionalesVolkswagen group: driving big business with big dataEstudio de casohttp://purl.org/coar/resource_type/c_93fcinfo:eu-repo/semantics/reporthttp://purl.org/redcol/resource_type/ARTCASOhttp://purl.org/coar/version/c_970fb48d4fbd8a85PublicationTEXTC0250.pdf.txtC0250.pdf.txtExtracted texttext/plain18539https://dspace7-uao.metacatalogo.com/bitstreams/a56e3a0f-6d74-4a6b-8422-1650e90598f8/downloadd1a7aa02b5dcf9132375d0886c3b23d3MD53THUMBNAILC0250.pdf.jpgC0250.pdf.jpgGenerated Thumbnailimage/jpeg16125https://dspace7-uao.metacatalogo.com/bitstreams/c3c0a237-ee88-4458-806d-41b9a1dd71c6/downloada09c0ca2dc87ab6325854fec2f960da5MD54ORIGINALC0250.pdfC0250.pdfapplication/pdf198494https://dspace7-uao.metacatalogo.com/bitstreams/071c0326-84a1-43bf-ac87-ccd0acdf9ece/downloada80e67bd04e057794cb5da870a83f367MD51LICENSElicense.txtlicense.txttext/plain; charset=utf-81665https://dspace7-uao.metacatalogo.com/bitstreams/e80bfdbe-ce58-470b-a9c7-403dd744c9f2/download20b5ba22b1117f71589c7318baa2c560MD5210614/12526oai:dspace7-uao.metacatalogo.com:10614/125262024-01-19 16:38:58.282https://creativecommons.org/licenses/by-nc/4.0/Derechos Reservados - Universidad Autónoma de Occidenteopen.accesshttps://dspace7-uao.metacatalogo.comRepositorio UAOrepositorio@uao.edu.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 |