Volkswagen group: driving big business with big data

This is a Spanish version. The Volkswagen Group (VW Group) had set a firm-wide 'Strategy 2018,' which sought to make Volkswagen 'the most successful and fascinating automaker in the world by 2018.' According to the strategy, the company would reach annual sales of 10 million vehi...

Full description

Autores:

Su, Ning
Pirani, Naqaash

Tipo de recurso:

Informe

Fecha de publicación:

2018

Institución:

Universidad Autónoma de Occidente

Repositorio:

RED: Repositorio Educativo Digital UAO

Idioma:

eng

OAI Identifier:

oai:red.uao.edu.co:10614/12526

Acceso en línea:

http://red.uao.edu.co//handle/10614/12526

Palabra clave:

Casos
Emprendimiento
Cambio tecnológico
Big data
Volkswagen
Big data
Innovaciones tecnológicas
Technological innovations
Entrepreneurship
International business enterprises
Emprendimiento
Empresas internacionales

Rights

closedAccess

License

Derechos Reservados - Universidad Autónoma de Occidente