Análisis de factores determinantes en la elección eco-amigable de hoteles: Estrategias de marketing, prácticas ecológicas y preferencias del consumidor

La tendencia de las personas hacia un comportamiento sostenible aumenta paulatinamente, lo cual afecta la percepción sobre la industria hotelera, que presenta alto consumo de recursos no renovables. Para saber qué factores son más determinantes para el consumidor al momento de elegir un hotel eco-am...

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Autores:
Lozano Barrera, Juan Fernando
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2024
Institución:
Universidad Autónoma de Occidente
Repositorio:
RED: Repositorio Educativo Digital UAO
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spa
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oai:red.uao.edu.co:10614/15617
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https://hdl.handle.net/10614/15617
https://red.uao.edu.co/
Palabra clave:
Mercadeo y Negocios Internacionales
Factores para elegir un hotel eco-amigable
Comportamiento sostenible en la industria hotelera
Prioridades de los turistas en prácticas sostenibles en hoteles
Impacto de la gestión sostenible en los hoteles
Estudio sobre prácticas ecológicas en hoteles
Factors for choosing an eco-friendly hotel
Sustainable behavior in the hotel industry
Tourists' priorities in sustainable practices in hotels
Impact of sustainable management in hotels
Study on ecological practices in hotels
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Derechos reservados - Universidad Autónoma de Occidente, 2024
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dc.title.spa.fl_str_mv Análisis de factores determinantes en la elección eco-amigable de hoteles: Estrategias de marketing, prácticas ecológicas y preferencias del consumidor
title Análisis de factores determinantes en la elección eco-amigable de hoteles: Estrategias de marketing, prácticas ecológicas y preferencias del consumidor
spellingShingle Análisis de factores determinantes en la elección eco-amigable de hoteles: Estrategias de marketing, prácticas ecológicas y preferencias del consumidor
Mercadeo y Negocios Internacionales
Factores para elegir un hotel eco-amigable
Comportamiento sostenible en la industria hotelera
Prioridades de los turistas en prácticas sostenibles en hoteles
Impacto de la gestión sostenible en los hoteles
Estudio sobre prácticas ecológicas en hoteles
Factors for choosing an eco-friendly hotel
Sustainable behavior in the hotel industry
Tourists' priorities in sustainable practices in hotels
Impact of sustainable management in hotels
Study on ecological practices in hotels
title_short Análisis de factores determinantes en la elección eco-amigable de hoteles: Estrategias de marketing, prácticas ecológicas y preferencias del consumidor
title_full Análisis de factores determinantes en la elección eco-amigable de hoteles: Estrategias de marketing, prácticas ecológicas y preferencias del consumidor
title_fullStr Análisis de factores determinantes en la elección eco-amigable de hoteles: Estrategias de marketing, prácticas ecológicas y preferencias del consumidor
title_full_unstemmed Análisis de factores determinantes en la elección eco-amigable de hoteles: Estrategias de marketing, prácticas ecológicas y preferencias del consumidor
title_sort Análisis de factores determinantes en la elección eco-amigable de hoteles: Estrategias de marketing, prácticas ecológicas y preferencias del consumidor
dc.creator.fl_str_mv Lozano Barrera, Juan Fernando
dc.contributor.advisor.none.fl_str_mv Melchor Cardona, Madeline
dc.contributor.author.none.fl_str_mv Lozano Barrera, Juan Fernando
dc.contributor.corporatename.spa.fl_str_mv Universidad Autónoma de Occidente
dc.contributor.jury.none.fl_str_mv Mosquera Mosquera, Jose Olivar
dc.subject.proposal.spa.fl_str_mv Mercadeo y Negocios Internacionales
Factores para elegir un hotel eco-amigable
Comportamiento sostenible en la industria hotelera
Prioridades de los turistas en prácticas sostenibles en hoteles
Impacto de la gestión sostenible en los hoteles
Estudio sobre prácticas ecológicas en hoteles
topic Mercadeo y Negocios Internacionales
Factores para elegir un hotel eco-amigable
Comportamiento sostenible en la industria hotelera
Prioridades de los turistas en prácticas sostenibles en hoteles
Impacto de la gestión sostenible en los hoteles
Estudio sobre prácticas ecológicas en hoteles
Factors for choosing an eco-friendly hotel
Sustainable behavior in the hotel industry
Tourists' priorities in sustainable practices in hotels
Impact of sustainable management in hotels
Study on ecological practices in hotels
dc.subject.proposal.eng.fl_str_mv Factors for choosing an eco-friendly hotel
Sustainable behavior in the hotel industry
Tourists' priorities in sustainable practices in hotels
Impact of sustainable management in hotels
Study on ecological practices in hotels
description La tendencia de las personas hacia un comportamiento sostenible aumenta paulatinamente, lo cual afecta la percepción sobre la industria hotelera, que presenta alto consumo de recursos no renovables. Para saber qué factores son más determinantes para el consumidor al momento de elegir un hotel eco-amigable, se realizó un estudio cuantitativo sobre una muestra de 180 observaciones de la ciudad de Cali-Colombia, mediante el método de regresión logística sobre tres constructos planteados: factores de elección del hotel en general, prácticas ecológicas percibidas por el consumidor para la elección de un hotel y estrategias de marketing desarrolladas por el hotel. Los resultados muestran que los turistas priorizan las prácticas ecológicas que realizan los hoteles, especialmente la gestión sostenible (particularmente la reducción de la contaminación) y las certificaciones ecológicas, además de la calidad de la infraestructura e inclusión en sus instalaciones a personas con movilidad reducida. De esta manera, la gerencia de los hoteles debe destacar estos aspectos significativos en su gestión dado que puede aumentar considerablemente las probabilidades de elección del hotel, siendo elementos que satisfacen la demanda del turista sostenible, aportando beneficios económicos y dando respuesta a la necesidad urgente de atender las demandas de protección para la sostenibilidad del planeta.
publishDate 2024
dc.date.accessioned.none.fl_str_mv 2024-07-09T16:43:18Z
dc.date.available.none.fl_str_mv 2024-07-09T16:43:18Z
dc.date.issued.none.fl_str_mv 2024-05-03
dc.type.spa.fl_str_mv Trabajo de grado - Pregrado
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dc.identifier.citation.spa.fl_str_mv Lozano Barrera, J. F. (2024). Análisis de factores determinantes en la elección eco-amigable de hoteles: Estrategias de marketing, prácticas ecológicas y preferencias del consumidor. (Pasantía de investigación). Universidad Autónoma de Occidente. Cali. Colombia. https://hdl.handle.net/10614/15617
dc.identifier.uri.none.fl_str_mv https://hdl.handle.net/10614/15617
dc.identifier.instname.spa.fl_str_mv Universidad Autónoma de Occidente
dc.identifier.reponame.spa.fl_str_mv Respositorio Educativo Digital UAO
dc.identifier.repourl.none.fl_str_mv https://red.uao.edu.co/
identifier_str_mv Lozano Barrera, J. F. (2024). Análisis de factores determinantes en la elección eco-amigable de hoteles: Estrategias de marketing, prácticas ecológicas y preferencias del consumidor. (Pasantía de investigación). Universidad Autónoma de Occidente. Cali. Colombia. https://hdl.handle.net/10614/15617
Universidad Autónoma de Occidente
Respositorio Educativo Digital UAO
url https://hdl.handle.net/10614/15617
https://red.uao.edu.co/
dc.language.iso.spa.fl_str_mv spa
language spa
dc.relation.references.none.fl_str_mv Acampora, A., Preziosi, M., Lucchetti, M. C., y Merli, R. (2022). The role of hotel environmental communication and guests’ environmental concern in determining guests’ behavioral intentions. Sustainability, 14(18), 1–23. https://doi.org/10.3390/su141811638
Alamsyah, D. P., Othman, N. A., y Mohammed, H. A. (2020). The awareness of environmentally friendly products: The impact of Green Advertising and Green Brand Image. Management Science Letters, 10(9), 1961–1968. https://doi.org/10.5267/j.msl.2020.2.017
Baker, M. A., Davis, E. A., y Weaver, P. A. (2014). Eco-friendly attitudes, barriers to participation, and differences in behavior at green hotels. Cornell Hospitality Quarterly, 55(1), 89–99. https://doi.org/10.1177/1938965513504483
Barakagira, A., y Paapa, C. (2024). Green practices implementation for environmental sustainability by five-star hotels in Kampala, Uganda. Environment, Development and Sustainability, 26(4), 9421–9437. https://doi.org/10.1007/s10668-023-03101-7
D’Souza, C., Apaolaza, V., Hartmann, P., y Brouwer, A. R. (2021). Marketing for sustainability: Travellers’ intentions to stay in Green Hotels. Journal of Vacation Marketing, 27(2), 187–202. https://doi.org/10.1177/1356766720975063
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spelling Melchor Cardona, MadelineLozano Barrera, Juan FernandoUniversidad Autónoma de OccidenteMosquera Mosquera, Jose Olivar2024-07-09T16:43:18Z2024-07-09T16:43:18Z2024-05-03Lozano Barrera, J. F. (2024). Análisis de factores determinantes en la elección eco-amigable de hoteles: Estrategias de marketing, prácticas ecológicas y preferencias del consumidor. (Pasantía de investigación). Universidad Autónoma de Occidente. Cali. Colombia. https://hdl.handle.net/10614/15617https://hdl.handle.net/10614/15617Universidad Autónoma de OccidenteRespositorio Educativo Digital UAOhttps://red.uao.edu.co/La tendencia de las personas hacia un comportamiento sostenible aumenta paulatinamente, lo cual afecta la percepción sobre la industria hotelera, que presenta alto consumo de recursos no renovables. Para saber qué factores son más determinantes para el consumidor al momento de elegir un hotel eco-amigable, se realizó un estudio cuantitativo sobre una muestra de 180 observaciones de la ciudad de Cali-Colombia, mediante el método de regresión logística sobre tres constructos planteados: factores de elección del hotel en general, prácticas ecológicas percibidas por el consumidor para la elección de un hotel y estrategias de marketing desarrolladas por el hotel. Los resultados muestran que los turistas priorizan las prácticas ecológicas que realizan los hoteles, especialmente la gestión sostenible (particularmente la reducción de la contaminación) y las certificaciones ecológicas, además de la calidad de la infraestructura e inclusión en sus instalaciones a personas con movilidad reducida. De esta manera, la gerencia de los hoteles debe destacar estos aspectos significativos en su gestión dado que puede aumentar considerablemente las probabilidades de elección del hotel, siendo elementos que satisfacen la demanda del turista sostenible, aportando beneficios económicos y dando respuesta a la necesidad urgente de atender las demandas de protección para la sostenibilidad del planeta.People's tendency towards sustainable behavior is gradually increasing, which affects the perception of the hotel industry, which has high consumption of non-renewable resources. To know which factors most are determining for the consumer when choosing an eco-friendly hotel, a quantitative study was carried out on a sample of 180 observations from the city of CaliColombia, using the logistic regression method on three proposed constructs: hotel choice factors in general, ecological practices perceived by the consumer for choosing a hotel and marketing strategies developed by the hotel. The results show that tourists prioritize the ecological practices conducted by hotels, especially sustainable management (specifically the reduction of pollution) and their ecological certifications, in addition to the quality of the infrastructure and the inclusion of people in their facilities with reduced mobility. In this way, hotel management must highlight these significant aspects in its management since it can considerably increase the probabilities of choosing the hotel, being elements that satisfy the demand for sustainable tourists, providing economic benefits and responding to the urgent need to attend protection demands for the planet´s sustainabilityPasantía de investigación (Profesional en Mercadeo y Negocios Internacionales)-- Universidad Autónoma de Occidente, 2024PregradoProfesional en Mercadeo y Negocios Internacionales27 páginasapplication/pdfspaUniversidad Autónoma de OccidenteMercadeo y Negocios InternacionalesFacultad de AdministraciónCaliDerechos reservados - Universidad Autónoma de Occidente, 2024https://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)http://purl.org/coar/access_right/c_abf2Análisis de factores determinantes en la elección eco-amigable de hoteles: Estrategias de marketing, prácticas ecológicas y preferencias del consumidorTrabajo de grado - Pregradohttp://purl.org/coar/resource_type/c_7a1fTextinfo:eu-repo/semantics/bachelorThesishttp://purl.org/redcol/resource_type/TPinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85Acampora, A., Preziosi, M., Lucchetti, M. C., y Merli, R. (2022). The role of hotel environmental communication and guests’ environmental concern in determining guests’ behavioral intentions. Sustainability, 14(18), 1–23. https://doi.org/10.3390/su141811638Alamsyah, D. P., Othman, N. A., y Mohammed, H. A. (2020). The awareness of environmentally friendly products: The impact of Green Advertising and Green Brand Image. Management Science Letters, 10(9), 1961–1968. https://doi.org/10.5267/j.msl.2020.2.017Baker, M. A., Davis, E. A., y Weaver, P. A. (2014). Eco-friendly attitudes, barriers to participation, and differences in behavior at green hotels. Cornell Hospitality Quarterly, 55(1), 89–99. https://doi.org/10.1177/1938965513504483Barakagira, A., y Paapa, C. (2024). Green practices implementation for environmental sustainability by five-star hotels in Kampala, Uganda. Environment, Development and Sustainability, 26(4), 9421–9437. https://doi.org/10.1007/s10668-023-03101-7D’Souza, C., Apaolaza, V., Hartmann, P., y Brouwer, A. 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SAGE Open, 12(2), 1-15. https://doi.org/10.1177/21582440221102441Mercadeo y Negocios InternacionalesFactores para elegir un hotel eco-amigableComportamiento sostenible en la industria hoteleraPrioridades de los turistas en prácticas sostenibles en hotelesImpacto de la gestión sostenible en los hotelesEstudio sobre prácticas ecológicas en hotelesFactors for choosing an eco-friendly hotelSustainable behavior in the hotel industryTourists' priorities in sustainable practices in hotelsImpact of sustainable management in hotelsStudy on ecological practices in hotelsComunidad generalPublicationORIGINALT11060_Análisis de factores determinantes en la elección eco-amigable de hoteles estrategias de marketing, prácticas ecológicas y preferencias del consumidor.pdfT11060_Análisis de factores determinantes en la elección eco-amigable de hoteles estrategias de marketing, prácticas ecológicas y preferencias del consumidor.pdfArchivo texto completo del trabajo de grado, PDFapplication/pdf678093https://red.uao.edu.co/bitstreams/6b863757-23cc-48e3-9482-f674fa9c8e35/download75bc9ff735ccb5c3904b979995cbba24MD51TA11060_Autorización trabajo de grado.pdfTA11060_Autorización trabajo de grado.pdfAutorización para publicación del trabajo de gradoapplication/pdf71472https://red.uao.edu.co/bitstreams/6ea8b119-1052-44b7-b293-c5500bf8b796/download2c3e03560a0c3b3694bd356a1874440bMD52LICENSElicense.txtlicense.txttext/plain; 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