Guía práctica para la creación, producción y gestión de una “Marca Gráfica” desde el ámbito de la propiedad intelectual en Colombia 2018
The degree project focuses on making an approach between the legal norms of the current brand in Colombia and the graphic brand design, as well as the brand building method by D.G Mario German Caicedo Zapata. The project is divided into three moments, the first conceptual definition of the problem,...
- Autores:
-
Lasprilla Flórez, Olga Lucía
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2019
- Institución:
- Universidad Autónoma de Occidente
- Repositorio:
- RED: Repositorio Educativo Digital UAO
- Idioma:
- spa
- OAI Identifier:
- oai:red.uao.edu.co:10614/10975
- Acceso en línea:
- http://hdl.handle.net/10614/10975
- Palabra clave:
- Diseño de la Comunicación Gráfica
Marcas de fábrica
Propiedad intelectual
Derechos de autor-Colombia
Propiedad industrial Creación de marca gráfica
Creación de marca gráfica
- Rights
- openAccess
- License
- Derechos Reservados - Universidad Autónoma de Occidente
| Summary: | The degree project focuses on making an approach between the legal norms of the current brand in Colombia and the graphic brand design, as well as the brand building method by D.G Mario German Caicedo Zapata. The project is divided into three moments, the first conceptual definition of the problem, the second practice of legal regulations with graphic design in a practical guide and the control of the guide by means of an empirical test. As a result of a guide that specifies the process of construction, production (Identity Manual) and management (registration under current regulations in Colombia). In addition to an introductory chapter of concepts. |
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