Guía práctica para la creación, producción y gestión de una “Marca Gráfica” desde el ámbito de la propiedad intelectual en Colombia 2018

The degree project focuses on making an approach between the legal norms of the current brand in Colombia and the graphic brand design, as well as the brand building method by D.G Mario German Caicedo Zapata. The project is divided into three moments, the first conceptual definition of the problem,...