Combining sensory evaluations and experimental auctions to assess consumers’ preferences for fresh fruit quality characteristics

A combination of sensory evaluation and experimental auctions was used to analyze consumer preferences for external and internal quality characteristics of two fresh apple varieties “Honeycrisp” and “Gala.” A group of 384 panelists in three locations in the United States evaluated the appearance, th...

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Autores:
Carrillo Rodríguez, Lilian Andrea
Hanrahan, Inés
Gallardo, R. Karina
Yue, Chengyan
McCracken, Vicki A.
Luby, James
McFerson, James R.
Ross, Carolyn
Tipo de recurso:
Article of journal
Fecha de publicación:
2017
Institución:
Universidad Autónoma de Occidente
Repositorio:
RED: Repositorio Educativo Digital UAO
Idioma:
eng
OAI Identifier:
oai:red.uao.edu.co:10614/11175
Acceso en línea:
http://hdl.handle.net/10614/11175
https://doi.org/10.1002/agr.21534
Palabra clave:
Comportamiento del consumidor
Consumo (economía)
Consumption (economics)
Preferencias de los consumidores
Consumer behavior
Rights
openAccess
License
Derechos Reservados - Universidad Autónoma de Occidente
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network_name_str RED: Repositorio Educativo Digital UAO
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dc.title.eng.fl_str_mv Combining sensory evaluations and experimental auctions to assess consumers’ preferences for fresh fruit quality characteristics
title Combining sensory evaluations and experimental auctions to assess consumers’ preferences for fresh fruit quality characteristics
spellingShingle Combining sensory evaluations and experimental auctions to assess consumers’ preferences for fresh fruit quality characteristics
Comportamiento del consumidor
Consumo (economía)
Consumption (economics)
Preferencias de los consumidores
Consumer behavior
title_short Combining sensory evaluations and experimental auctions to assess consumers’ preferences for fresh fruit quality characteristics
title_full Combining sensory evaluations and experimental auctions to assess consumers’ preferences for fresh fruit quality characteristics
title_fullStr Combining sensory evaluations and experimental auctions to assess consumers’ preferences for fresh fruit quality characteristics
title_full_unstemmed Combining sensory evaluations and experimental auctions to assess consumers’ preferences for fresh fruit quality characteristics
title_sort Combining sensory evaluations and experimental auctions to assess consumers’ preferences for fresh fruit quality characteristics
dc.creator.fl_str_mv Carrillo Rodríguez, Lilian Andrea
Hanrahan, Inés
Gallardo, R. Karina
Yue, Chengyan
McCracken, Vicki A.
Luby, James
McFerson, James R.
Ross, Carolyn
dc.contributor.author.none.fl_str_mv Carrillo Rodríguez, Lilian Andrea
Hanrahan, Inés
Gallardo, R. Karina
Yue, Chengyan
McCracken, Vicki A.
Luby, James
McFerson, James R.
Ross, Carolyn
dc.subject.armarc.eng.fl_str_mv Comportamiento del consumidor
Consumo (economía)
Consumption (economics)
topic Comportamiento del consumidor
Consumo (economía)
Consumption (economics)
Preferencias de los consumidores
Consumer behavior
dc.subject.armarc.spa.fl_str_mv Preferencias de los consumidores
Consumer behavior
description A combination of sensory evaluation and experimental auctions was used to analyze consumer preferences for external and internal quality characteristics of two fresh apple varieties “Honeycrisp” and “Gala.” A group of 384 panelists in three locations in the United States evaluated the appearance, the internal quality characteristics, in three sequential rounds, for the two apple variety samples. Each panelist responded to a sensory evaluation questionnaire, and then bid on the samples in an incentive compatible second price auction. We found that panelists’ bids increased with the amount of information given. Also, we found that for some attributes such as sweetness, panelists preferred levels closer to their ideal rather than objectively measured higher levels. When evaluating consumers’ preference and valuation for different fresh fruit varieties, a greater explanatory power is obtained when including an indicator variable for the variety along with the set of quality attributes. The indicator variable could improve the control of inherent factors related with the varieties but cannot be observed or inferred easily. Finally, our findings add to previous studies in that flavor, when expressed as a combination of sweetness and acidity in addition to textural attributes, are important determinants of consumers’ acceptance. [EconLit citations: Q13]
publishDate 2017
dc.date.issued.none.fl_str_mv 2017-11-19
dc.date.accessioned.none.fl_str_mv 2019-10-08T16:51:16Z
dc.date.available.none.fl_str_mv 2019-10-08T16:51:16Z
dc.type.spa.fl_str_mv Artículo de revista
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dc.identifier.issn.spa.fl_str_mv 1520-6297 (en línea)
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dc.relation.citationendpage.none.fl_str_mv 425
dc.relation.citationissue.none.fl_str_mv número 2
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dc.relation.citationvolume.none.fl_str_mv Volumen 34
dc.relation.cites.eng.fl_str_mv Gallardo, R. K., Hanrahan, I., Yue, C., McCracken, V. A., Luby, J., McFerson, J. R., … Carrillo, R. L. (2018). Combining sensory evaluations and experimental auctions to assess consumers’ preferences for fresh fruit quality characteristics. Agribusiness, 34(2), 407–425
dc.relation.ispartofjournal.eng.fl_str_mv Agribusiness
dc.relation.references.none.fl_str_mv Bavay, C., Symoneaux, R., Maitre, I., Kuznetsova, A., Brockhoff, P. B., & Mehinagic, E. (2013). Importance of fruit variability in the assessment of apple quality by sensory evaluation. Posharvest Biology and Technology, 77, 67–74
Bi, X., House, L., Gao, Z., & Gmitter, F.(2011). Sensory evaluation and experimental auctions: Measuring willingness to pay for specific sensory attributes. American Journal of Agricultural Economics, 94(2)562–568
Brown, M. B., & Forsythe, A. B. (1974). Robus tests for the equality of variances. Journal of the American Statistical Association, 69(356), 364–367
Cliff, M. A., Sanford, K., & Johnston, E. (1999). Evaluation of hedonic scores and R‐indices for visual, flavour and texture preferences of apple varieties by British Columbian and Nova Scotian consumers. Canadian Journal of Plant Science, 79(3), 395–399
Cliff, M. A., Stanich, K., & Hampson, C. (2014). Consumer research explores acceptability of a new Canadian apple ‐ Salish™. Canadian Journal of Plant Science, 94, 99–108
Colson, G. J., Huffman, W. E., & Rousu, M. C. (2011). Improving the nutrient content of food through genetic modification: Evidence from experimental auctions on consumer acceptance. Journal of Agricultural and Resource Economics, 36(2), 343–364
Combris, P., Bazoche, P., Giraud‐Héraud, E., & Issanchou, S. (2009). Food choices: What do we learn from combining sensory and economic experiments? Food Quality and Preference, 20(8), 550–557. https://doi-org.bd.univalle.edu.co/10.1016/j.foodqual.2009.05.003
Corrigan, J. R., Drichoutis, A. C., Lusk, J. L., Nayga, R. M., & Rousu, M. C. (2012). Repeated rounds with price feedback in experimental auction valuation: An adversarial collaboration. American Journal of Agricultural Economics, 94(1), 97–115
Corrigan, J. R., & Rousu, M. C. (2006). Posted prices and bid affiliation: Evidence from experimental auctions. American Journal of Agricultural Economics, 88(4), 1078–1090
Corrigan, J. R., & Rousu, M. C. (2008). Testing whether field auction experiments are demand revealing in practice. Journal of Agricultural and Resource Economics, 33(2), 290–301
Costanigro, M., Kroll, S., Thilmany, D., & Bunning, M. (2014). Is it love for local/organic or hate for conventional? Asymmetric effects of information and taste on label preferences in an experimental auction. Food Quality and Preference, 31(1), 94–105. https://doi-org.bd.univalle.edu.co/10.1016/j.foodqual.2013.08.008
Cox, J. C., & Grether, D. M. (1996). The preference reversal phenomenon: Response mode, markets, and incentives. Economic Theory, 7(3), 381–405. Daillant‐Spinnler, B., MacFie, H. J. H., Beyts, P. K., & Hedderley, D. (1996). Relationships between perceived sensory properties and major preference directions of 12 varieties of apples from the Southern Hemisphere. Food Quality and Preference, 7(2), 113–126. https://doi-org.bd.univalle.edu.co/10.1016/0950-3293(95)00043-7 Bavay, C., Symoneaux, R., Maitre, I., Kuznetsova, A., Brockhoff, P. B., & Mehinagic, E. (2013). Importance of fruit variability in the assessment of apple quality by sensory evaluation. Posharvest Biology and Technology, 77, 67–74
Bi, X., House, L., Gao, Z., & Gmitter, F. (2011). Sensory evaluation and experimental auctions: Measuring willingness to pay for specific sensory attributes. American Journal of Agricultural Economics, 94(2)562–568
Brown, M. B., & Forsythe, A. B. (1974). Robus tests for the equality of variances. Journal of the American Statistical Association, 69(356), 364–367
Cliff, M. A., Sanford, K., & Johnston, E. (1999). Evaluation of hedonic scores and R‐indices for visual, flavour and texture preferences of apple varieties by British Columbian and Nova Scotian consumers. Canadian Journal of Plant Science, 79(3), 395–399
Cliff, M. A., Stanich, K., & Hampson, C. (2014). Consumer research explores acceptability of a new Canadian apple ‐ Salish™. Canadian Journal of Plant Science, 94, 99–108
Colson, G. J., Huffman, W. E., & Rousu, M. C. (2011). Improving the nutrient content of food through genetic modification: Evidence from experimental auctions on consumer acceptance. Journal of Agricultural and Resource Economics, 36(2), 343–364
Combris, P., Bazoche, P., Giraud‐Héraud, E., & Issanchou, S. (2009). Food choices: What do we learn from combining sensory and economic experiments? Food Quality and Preference, 20(8), 550–557. https://doi-org.bd.univalle.edu.co/10.1016/j.foodqual.2009.05.003
Corrigan, J. R., Drichoutis, A. C., Lusk, J. L., Nayga, R. M., & Rousu, M. C. (2012). Repeated rounds with price feedback in experimental auction valuation: An adversarial collaboration. American Journal of Agricultural Economics, 94(1), 97–115
Corrigan, J. R., & Rousu, M. C. (2006). Posted prices and bid affiliation: Evidence from experimental auctions. American Journal of Agricultural Economics, 88(4), 1078–1090
Corrigan, J. R., & Rousu, M. C. (2008). Testing whether field auction experiments are demand revealing in practice. Journal of Agricultural and Resource Economics, 33(2), 290–301
Costanigro, M., Kroll, S., Thilmany, D., & Bunning, M. (2014). Is it love for local/organic or hate for conventional? Asymmetric effects of information and taste on label preferences in an experimental auction. Food Quality and Preference, 31(1), 94–105. https://doi-org.bd.univalle.edu.co/10.1016/j.foodqual.2013.08.008
Cox, J. C., & Grether, D. M. (1996). The preference reversal phenomenon: Response mode, markets, and incentives. Economic Theory, 7(3), 381–405. Daillant‐Spinnler, B., MacFie, H. J. H., Beyts, P. K., & Hedderley, D. (1996). Relationships between perceived sensory properties and major preference directions of 12 varieties of apples from the Southern Hemisphere. Food Quality and Preference, 7(2), 113–126. https://doi-org.bd.univalle.edu.co/10.1016/0950-3293(95)00043-7 DeEll, J. R., & Ehsani‐Moghaddam, B. (2010). Preharvest 1‐methylcyclopropene treatment reduces soft scald in “Honeycrisp” apples during storage. HortScience, 45(3), 414–417
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Ginon, E., Combris, P., Loheac, Y., Enderli, G., & Issanchou, S. (2014). What do we learn from comparing hedonic scores and willingness to pay data? Food Quality and Preference, 33, 54–63
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Hampson, C., Quamme, H., Hall, J., MacDonald, R., King, M., & Cliff, M. (2000). Sensory evaluation as a selection tool in apple breeding. Euphytica, 111, 79–90
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spelling Carrillo Rodríguez, Lilian Andreavirtual::1959-1Hanrahan, Inése89d688f874420ff3f5b54f95a22c46bGallardo, R. Karinaa8b68a60722fb8453e5ee4b0c54b5f39Yue, Chengyan173814af7ba5516bb3db3121b8897aeaMcCracken, Vicki A.928713562a856f2144489e3822c7d0a9Luby, Jameseda56aa50f0d052a1c0e8dcaf663108cMcFerson, James R.8d1941a033174b60d34d3888f7f367ebRoss, Carolyn6e0bcd6cec270a090b70399b36eee19cUniversidad Autónoma de Occidente. Calle 25 115-85. Km 2 vía Cali-Jamundí2019-10-08T16:51:16Z2019-10-08T16:51:16Z2017-11-191520-6297 (en línea)0742-4477 (impresa)http://hdl.handle.net/10614/11175https://doi.org/10.1002/agr.21534A combination of sensory evaluation and experimental auctions was used to analyze consumer preferences for external and internal quality characteristics of two fresh apple varieties “Honeycrisp” and “Gala.” A group of 384 panelists in three locations in the United States evaluated the appearance, the internal quality characteristics, in three sequential rounds, for the two apple variety samples. Each panelist responded to a sensory evaluation questionnaire, and then bid on the samples in an incentive compatible second price auction. We found that panelists’ bids increased with the amount of information given. Also, we found that for some attributes such as sweetness, panelists preferred levels closer to their ideal rather than objectively measured higher levels. When evaluating consumers’ preference and valuation for different fresh fruit varieties, a greater explanatory power is obtained when including an indicator variable for the variety along with the set of quality attributes. The indicator variable could improve the control of inherent factors related with the varieties but cannot be observed or inferred easily. Finally, our findings add to previous studies in that flavor, when expressed as a combination of sweetness and acidity in addition to textural attributes, are important determinants of consumers’ acceptance. [EconLit citations: Q13]application/pdf13 páginasengWileyDerechos Reservados - Universidad Autónoma de Occidentehttps://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)http://purl.org/coar/access_right/c_abf2Combining sensory evaluations and experimental auctions to assess consumers’ preferences for fresh fruit quality characteristicsArtículo de revistahttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1Textinfo:eu-repo/semantics/articlehttp://purl.org/redcol/resource_type/ARTREFinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85Comportamiento del consumidorConsumo (economía)Consumption (economics)Preferencias de los consumidoresConsumer behavior425número 2407Volumen 34Gallardo, R. K., Hanrahan, I., Yue, C., McCracken, V. A., Luby, J., McFerson, J. R., … Carrillo, R. L. (2018). Combining sensory evaluations and experimental auctions to assess consumers’ preferences for fresh fruit quality characteristics. Agribusiness, 34(2), 407–425AgribusinessBavay, C., Symoneaux, R., Maitre, I., Kuznetsova, A., Brockhoff, P. B., & Mehinagic, E. (2013). Importance of fruit variability in the assessment of apple quality by sensory evaluation. Posharvest Biology and Technology, 77, 67–74Bi, X., House, L., Gao, Z., & Gmitter, F.(2011). Sensory evaluation and experimental auctions: Measuring willingness to pay for specific sensory attributes. American Journal of Agricultural Economics, 94(2)562–568Brown, M. B., & Forsythe, A. B. (1974). Robus tests for the equality of variances. Journal of the American Statistical Association, 69(356), 364–367Cliff, M. A., Sanford, K., & Johnston, E. (1999). Evaluation of hedonic scores and R‐indices for visual, flavour and texture preferences of apple varieties by British Columbian and Nova Scotian consumers. 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Food Quality and Preference, 36, 12–19Publication3b1cae9c-af2b-4597-a2c0-5cc4d53683a5virtual::1959-13b1cae9c-af2b-4597-a2c0-5cc4d53683a5virtual::1959-1https://scholar.google.es/citations?hl=es&pli=1&user=C-hcQz8AAAAJvirtual::1959-10000-0001-9045-2905virtual::1959-1https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000159476virtual::1959-1CC-LICENSElicense_rdflicense_rdfapplication/rdf+xml; charset=utf-8805https://red.uao.edu.co/bitstreams/57edb8bc-bc2b-4704-b8af-066a03be9fb0/download4460e5956bc1d1639be9ae6146a50347MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-81665https://red.uao.edu.co/bitstreams/e6b2bc7e-4eb5-4b54-bbc2-bcac140754b5/download20b5ba22b1117f71589c7318baa2c560MD5310614/11175oai:red.uao.edu.co:10614/111752024-03-05 14:59:31.935https://creativecommons.org/licenses/by-nc-nd/4.0/Derechos Reservados - Universidad Autónoma de Occidentemetadata.onlyhttps://red.uao.edu.coRepositorio Digital Universidad Autonoma de Occidenterepositorio@uao.edu.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