Canales de Distribución con Orientación hacia el mercado. CASO DE LOS MEDICAMENTOS EN LA CIUDAD DE MEDELLÍN, 2001
This article summarizes part of the research proyect "Decision Making Criteria About the Nature of the Distribution Channels, from the Manufacturer's Perspective, in Medellín,2001 (Pharmaceutical products)" (Baby, 2001). The article focuses on the channels of distribution in the pharm...
- Autores:
-
Jaime Baby Moreno
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad EAFIT
- Repositorio:
- Repositorio EAFIT
- Idioma:
- spa
- OAI Identifier:
- oai:repository.eafit.edu.co:10784/14112
- Acceso en línea:
- http://hdl.handle.net/10784/14112
- Palabra clave:
- This article summarizes part of the research proyect "Decision Making Criteria About theNature of the Distribution Channels
from the Manufacturer's Perspective
in Medellín,2001 (Pharmaceutical products)" (Baby
Canales de distribución
Orientación hacia el mercado
Productos farmacéuticos
- Rights
- License
- Copyright © 2003 Jaime Baby Moreno
| Summary: | This article summarizes part of the research proyect "Decision Making Criteria About the Nature of the Distribution Channels, from the Manufacturer's Perspective, in Medellín,2001 (Pharmaceutical products)" (Baby, 2001). The article focuses on the channels of distribution in the pharmaceutical consumer market in Medellín. An illustration of the implementation of some steps of a procedure or approach to design or review the nature of the distribution channels of the firm, is presented. The procedure assumes market requirements to be one of the driving forces shaping the decisions made by firms, regarding channels of distribution. Thus, buying behavior and service requirements of final consumers, retailers and wholesalers are shown. The article also shows how to carry out basic analysis leading to the design of marketing strategies and actions directed to the three groups that were investigated. |
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