Uso del indicador del retorno total del negocio como alternativa para optimizar la inversión en unidades de negocio en condiciones de incertidumbre

In this article we analyze the significance of the TBR (Total Business return) as a measure of corporate strategy business units rate return. We mention the weakness of the TBR and the cases when is possible accept TBR as a value creating measure. We explain the equivalence between TBR and WACC (wei...