Modelling Media Entrepreneurship in Social Media: SEM and MLP-ANN Approach
The present paper addresses the need for a quantitative model for media entrepreneurship. In a framework of social media entrepreneurship that is presented by khajeheian (2013), 23 factors are introduced and categorized in five groups. Four groups of enterprise, resources, strategy and product are c...
- Autores:
-
Taher Roshandel Arbatani
Hiroko Kawamorita
Saeid Ghanbary
Pejman Ebrahimi
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad EAFIT
- Repositorio:
- Repositorio EAFIT
- Idioma:
- eng
- OAI Identifier:
- oai:repository.eafit.edu.co:10784/13929
- Acceso en línea:
- http://hdl.handle.net/10784/13929
- Palabra clave:
- Media Entrepreneurship
Social Media Entrepreneurship
Entrepreneurial Action
SEM
MLP-ANN
Emprendimiento de medios
emprendimiento de redes sociales
acción empresarial
SEM
MLP-ANN
Emprendimiento de medios
emprendimiento de redes sociales
accion empresaria
SEM
MLP-ANN
- Rights
- License
- Copyright © 2019 Taher Roshandel Arbatani, Hiroko Kawamorita, Saeid Ghanbary, Pejman Ebrahimi
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| dc.title.eng.fl_str_mv |
Modelling Media Entrepreneurship in Social Media: SEM and MLP-ANN Approach |
| dc.title.spa.fl_str_mv |
Modelado de la iniciativa empresarial de medios en las redes sociales: enfoque SEM y MLP-ANN |
| title |
Modelling Media Entrepreneurship in Social Media: SEM and MLP-ANN Approach |
| spellingShingle |
Modelling Media Entrepreneurship in Social Media: SEM and MLP-ANN Approach Media Entrepreneurship Social Media Entrepreneurship Entrepreneurial Action SEM MLP-ANN Emprendimiento de medios emprendimiento de redes sociales acción empresarial SEM MLP-ANN Emprendimiento de medios emprendimiento de redes sociales accion empresaria SEM MLP-ANN |
| title_short |
Modelling Media Entrepreneurship in Social Media: SEM and MLP-ANN Approach |
| title_full |
Modelling Media Entrepreneurship in Social Media: SEM and MLP-ANN Approach |
| title_fullStr |
Modelling Media Entrepreneurship in Social Media: SEM and MLP-ANN Approach |
| title_full_unstemmed |
Modelling Media Entrepreneurship in Social Media: SEM and MLP-ANN Approach |
| title_sort |
Modelling Media Entrepreneurship in Social Media: SEM and MLP-ANN Approach |
| dc.creator.fl_str_mv |
Taher Roshandel Arbatani Hiroko Kawamorita Saeid Ghanbary Pejman Ebrahimi |
| dc.contributor.author.spa.fl_str_mv |
Taher Roshandel Arbatani Hiroko Kawamorita Saeid Ghanbary Pejman Ebrahimi |
| dc.contributor.affiliation.spa.fl_str_mv |
University of Tehran Universidad Ondokuz Mayis University Universidad Allameh Tabataba’i Departamento de Gestión, Rasht Branch, Universidad Islámica de Azad. |
| dc.subject.keyword.eng.fl_str_mv |
Media Entrepreneurship Social Media Entrepreneurship Entrepreneurial Action SEM MLP-ANN |
| topic |
Media Entrepreneurship Social Media Entrepreneurship Entrepreneurial Action SEM MLP-ANN Emprendimiento de medios emprendimiento de redes sociales acción empresarial SEM MLP-ANN Emprendimiento de medios emprendimiento de redes sociales accion empresaria SEM MLP-ANN |
| dc.subject.keyword.spa.fl_str_mv |
Emprendimiento de medios emprendimiento de redes sociales acción empresarial SEM MLP-ANN Emprendimiento de medios emprendimiento de redes sociales accion empresaria SEM MLP-ANN |
| description |
The present paper addresses the need for a quantitative model for media entrepreneurship. In a framework of social media entrepreneurship that is presented by khajeheian (2013), 23 factors are introduced and categorized in five groups. Four groups of enterprise, resources, strategy and product are controllable and infrastructure is the uncontrollable group. In the current research, these groups are considered as variables and factors are used as measures. In a survey 305 Iranian students responded a questionnaire. SEM and MLP-ANN used for analysis. Results show that resources are on the highest rank, strategy and infrastructure are placed as 2nd and 3rd and enterprise and product placed at the lowest rank. This model can be used as a foundation for developing more quantitative researches in the subject of media entrepreneurship. |
| publishDate |
2019 |
| dc.date.available.none.fl_str_mv |
2019-10-04T13:23:48Z |
| dc.date.accessioned.none.fl_str_mv |
2019-10-04T13:23:48Z |
| dc.date.issued.none.fl_str_mv |
21/06/2019 |
| dc.date.none.fl_str_mv |
21/06/2019 |
| dc.type.eng.fl_str_mv |
article info:eu-repo/semantics/article publishedVersion info:eu-repo/semantics/publishedVersion |
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http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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http://purl.org/coar/resource_type/c_6501 http://purl.org/coar/resource_type/c_2df8fbb1 |
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Artículo |
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publishedVersion |
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2256-4322 1692-0279 |
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http://hdl.handle.net/10784/13929 |
| dc.identifier.doi.none.fl_str_mv |
10.17230/Ad-minister.34.2 |
| identifier_str_mv |
2256-4322 1692-0279 10.17230/Ad-minister.34.2 |
| url |
http://hdl.handle.net/10784/13929 |
| dc.language.iso.eng.fl_str_mv |
eng |
| language |
eng |
| dc.relation.isversionof.none.fl_str_mv |
http://publicaciones.eafit.edu.co/index.php/administer/article/view/5837 |
| dc.relation.uri.none.fl_str_mv |
http://publicaciones.eafit.edu.co/index.php/administer/article/view/5837 |
| dc.rights.eng.fl_str_mv |
Copyright © 2019 Taher Roshandel Arbatani, Hiroko Kawamorita, Saeid Ghanbary, Pejman Ebrahimi |
| dc.rights.coar.fl_str_mv |
http://purl.org/coar/access_right/c_abf2 |
| dc.rights.local.spa.fl_str_mv |
Acceso abierto |
| rights_invalid_str_mv |
Copyright © 2019 Taher Roshandel Arbatani, Hiroko Kawamorita, Saeid Ghanbary, Pejman Ebrahimi Acceso abierto http://purl.org/coar/access_right/c_abf2 |
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text/html |
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Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees |
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Universidad EAFIT |
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instname:Universidad EAFIT reponame:Repositorio Institucional Universidad EAFIT |
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AD-minister: No 34 (2019) |
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Universidad EAFIT |
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Universidad EAFIT |
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Repositorio Institucional Universidad EAFIT |
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Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees21/06/20192019-10-04T13:23:48Z21/06/20192019-10-04T13:23:48Z2256-43221692-0279http://hdl.handle.net/10784/1392910.17230/Ad-minister.34.2The present paper addresses the need for a quantitative model for media entrepreneurship. In a framework of social media entrepreneurship that is presented by khajeheian (2013), 23 factors are introduced and categorized in five groups. Four groups of enterprise, resources, strategy and product are controllable and infrastructure is the uncontrollable group. In the current research, these groups are considered as variables and factors are used as measures. In a survey 305 Iranian students responded a questionnaire. SEM and MLP-ANN used for analysis. Results show that resources are on the highest rank, strategy and infrastructure are placed as 2nd and 3rd and enterprise and product placed at the lowest rank. This model can be used as a foundation for developing more quantitative researches in the subject of media entrepreneurship.El presente documento aborda la necesidad de un modelo cuantitativo para el emprendimiento de medios. En el marco del emprendimiento en redes sociales presentado por Khajeheian (2013), se introducen y categorizan 23 factores en cinco grupos. Cuatro grupos de empresa, recursos, estrategia y producto son los controlables y la infraestructura es el grupo incontrolable. En la investigación actual, estos grupos se consideran como variables y los factores se utilizan como medidas. En una encuesta, 305 estudiantes iraníes respondieron un cuestionario. Las metodologías SEM (modelo de ecuaciones estructurales) y MLP-ANN (red neuronal artificial basada en el perceptrón multicapa) utilizados para el análisis. Los resultados muestran que los recursos están en la posición más alto, la estrategia y la infraestructura se ubican en el segundo y tercer lugar, y la empresa y el producto en el más bajo. Este modelo se puede utilizar como base para desarrollar más investigaciones cuantitativas en el tema del emprendimiento de medios.text/htmlengUniversidad EAFIThttp://publicaciones.eafit.edu.co/index.php/administer/article/view/5837http://publicaciones.eafit.edu.co/index.php/administer/article/view/5837Copyright © 2019 Taher Roshandel Arbatani, Hiroko Kawamorita, Saeid Ghanbary, Pejman EbrahimiAcceso abiertohttp://purl.org/coar/access_right/c_abf2instname:Universidad EAFITreponame:Repositorio Institucional Universidad EAFITAD-minister: No 34 (2019)Modelling Media Entrepreneurship in Social Media: SEM and MLP-ANN ApproachModelado de la iniciativa empresarial de medios en las redes sociales: enfoque SEM y MLP-ANNarticleinfo:eu-repo/semantics/articlepublishedVersioninfo:eu-repo/semantics/publishedVersionArtículohttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1Media EntrepreneurshipSocial Media EntrepreneurshipEntrepreneurial ActionSEMMLP-ANNEmprendimiento de mediosemprendimiento de redes socialesacción empresarialSEMMLP-ANNEmprendimiento de mediosemprendimiento de redes socialesaccion empresariaSEMMLP-ANNTaher Roshandel ArbataniHiroko KawamoritaSaeid GhanbaryPejman EbrahimiUniversity of TehranUniversidad Ondokuz Mayis UniversityUniversidad Allameh Tabataba’iDepartamento de Gestión, Rasht Branch, Universidad Islámica de Azad.AD-minister343350THUMBNAILminiatura-administer.jpgminiatura-administer.jpgimage/jpeg8755https://repository.eafit.edu.co/bitstreams/f5d82a86-ff5a-48c9-a207-a2562dc4e423/download87c28d32b620f3408b1c70a3c505fbd8MD51ORIGINALModelado de la iniciativa empresarial de medios en las redes sociales enfoque SEM y MLP-ANN.pdfModelado de la iniciativa empresarial de medios en las redes sociales enfoque SEM y MLP-ANN.pdfTexto completo PDFapplication/pdf757066https://repository.eafit.edu.co/bitstreams/fbbf8cfb-a469-49fe-a4a3-5fa135b61733/download48efa7b0fa3d0b9da2f0154b7d4128feMD52articulo.htmlarticulo.htmlTexto completo HTMLtext/html374https://repository.eafit.edu.co/bitstreams/16fc3706-5a98-4b66-8270-9dec13ae1373/downloadb7cb1f7945775dac9bc53641d618c660MD5310784/13929oai:repository.eafit.edu.co:10784/139292019-12-05 10:58:20.374open.accesshttps://repository.eafit.edu.coRepositorio Institucional Universidad EAFITrepositorio@eafit.edu.co |