Modelling Media Entrepreneurship in Social Media: SEM and MLP-ANN Approach
The present paper addresses the need for a quantitative model for media entrepreneurship. In a framework of social media entrepreneurship that is presented by khajeheian (2013), 23 factors are introduced and categorized in five groups. Four groups of enterprise, resources, strategy and product are c...
- Autores:
-
Taher Roshandel Arbatani
Hiroko Kawamorita
Saeid Ghanbary
Pejman Ebrahimi
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad EAFIT
- Repositorio:
- Repositorio EAFIT
- Idioma:
- eng
- OAI Identifier:
- oai:repository.eafit.edu.co:10784/13929
- Acceso en línea:
- http://hdl.handle.net/10784/13929
- Palabra clave:
- Media Entrepreneurship
Social Media Entrepreneurship
Entrepreneurial Action
SEM
MLP-ANN
Emprendimiento de medios
emprendimiento de redes sociales
acción empresarial
SEM
MLP-ANN
Emprendimiento de medios
emprendimiento de redes sociales
accion empresaria
SEM
MLP-ANN
- Rights
- License
- Copyright © 2019 Taher Roshandel Arbatani, Hiroko Kawamorita, Saeid Ghanbary, Pejman Ebrahimi