Analysis of service management structures in companies from the service sector
The study that guided this article was done with the purpose of evaluating different service approaches that are articulated as part of the strategies that guide the philosophy of eight organizations. To achieve this, different theoretical perspectives about the service are used, and with the method...
- Autores:
-
Rojas De Francisco, Laura
Bejarano Botero, Luis Mauricio
Marín Valencia, Carlos Fernando
- Tipo de recurso:
- Fecha de publicación:
- 2016
- Institución:
- Universidad EAFIT
- Repositorio:
- Repositorio EAFIT
- Idioma:
- spa
- OAI Identifier:
- oai:repository.eafit.edu.co:10784/11392
- Acceso en línea:
- http://hdl.handle.net/10784/11392
- Palabra clave:
- Organizational structure
Service management
Competitive strategy
Services marketing
Estructura organizacional
gestión de servicios
estrategia competitiva
prestación de servicios
- Rights
- License
- Copyright (c) 2016 AD-minister