Determining factors in the adoption of corporate social responsibility practices: a sectoral analysis of mexican franchises

This article investigates the practices of corporate social responsibility (CSR) in the food, commerce and specialized services sectors of 366 franchise systems operating in Mexico. Research variables were supported in resource-based theory and agency theory. To contrast the hypotheses, the techniqu...

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Autores:

María Del Carmen Gaytán Ramírez
Cesario Armando Flores Villanueva

Tipo de recurso:

Fecha de publicación:

2019

Institución:

Universidad EAFIT

Repositorio:

Repositorio EAFIT

Idioma:

spa

OAI Identifier:

oai:repository.eafit.edu.co:10784/13939

Acceso en línea:

http://hdl.handle.net/10784/13939

Palabra clave:

Corporate Social Responsibility
Franchising Mexico
Resource Based Theory
Discriminant Analysis
Logistic Regression
Responsabilidad Social Empresarial
Franquicias México
Teoría Basada en Recursos
Análisis Discriminante
Regresión Logística

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Copyright © 2018 María Del Carmen Gaytán Ramírez, Cesario Armando Flores Villanueva