Digital Brands and Web 3.0 Enterprises: Social Network Analysis and Thematic Analysis of User activities and Behavioral Patterns in Online Retailers
Considering the importance of web 3.0 enterprises in online retailing, this article addresses how these enterprises operate in Iranian context. DigiKala, is an online retailer that has been one of the most successful Start-ups in Iran and has gains 85-90% of the online retailers market of the countr...
- Autores:
-
Fatemeh Sharafi Farzad
Shaghayegh Kolli
Tohid Soltani
Saeid Ghanbary
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad EAFIT
- Repositorio:
- Repositorio EAFIT
- Idioma:
- eng
- OAI Identifier:
- oai:repository.eafit.edu.co:10784/13933
- Acceso en línea:
- http://hdl.handle.net/10784/13933
- Palabra clave:
- Web 3.0 enterprise
Social Network Analysis
Thematic analysis
E-commerce
Customer Behavioral Pattern
Digikala
Online Shopping
Twitter
empresa Web 3.0 enterprise
análisis de redes sociales
análisis temático
comercio electrónico
patrón de comportamiento del cliente
DigiKala
compras en línea
Twitter
- Rights
- License
- Copyright © 2019 Fatemeh Sharafi Farzad, Shaghayegh Kolli, Tohid Soltani, Saeid Ghanbary