Competitive analysis by automotive repair shops, using customer perceived value

This paper addresses the use of customer perceived value (CPV) as a tool for competitive analysis among automotive repair and maintenance shops. It describes how to determine both the relative importance of properties taken into account by customers when assessing the performance of an automotive re...

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Autores:

Baby Moreno, Jaime
Uribe Arango, Juan Fernando

Tipo de recurso:

Fecha de publicación:

2015

Institución:

Universidad EAFIT

Repositorio:

Repositorio EAFIT

Idioma:

spa

OAI Identifier:

oai:repository.eafit.edu.co:10784/11367

Acceso en línea:

http://hdl.handle.net/10784/11367

Palabra clave:

M31
L62
Marketing
customer perceived value
cpv
competitive analysis
market opportunities
automotive repair and maintenance shops
vehicles
valor percibido por el cliente
vpc
análisis competitivo
oportunidades de mercado
taller automotriz
vehículos

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