Competitive Analysis by Manufactures of Automobiles and Sports Utility Vehicles (SUV), using the Customer Perceived Value as a tool for that purpose

This article addresses the use of Customer Perceived Value as a tool for Competitive Analysis by manufactures and dealers of Sports Utility Vehicles (SUV). It shows how both, the relative importance of the value attributes and the performance evaluation of the main brands competing in the market, we...

Full description

Autores:
Jaime Baby Moreno
Carlos Andrés Restrepo Ayala
Tipo de recurso:
Fecha de publicación:
2019
Institución:
Universidad EAFIT
Repositorio:
Repositorio EAFIT
Idioma:
spa
OAI Identifier:
oai:repository.eafit.edu.co:10784/13952
Acceso en línea:
http://hdl.handle.net/10784/13952
Palabra clave:
marketing
customer perceived value
CPV
SUV
competitive analysis
motor vehicles manufactures and dealers
market opportunities
marketing
valor percibido por el cliente
CPV
SUV
análisis competitivo
fabricantes y concesionarios de vehículos automotores
oportunidades de mercado.
Rights
License
Copyright © 2014 Jaime Baby Moreno, Carlos Andrés Restrepo Ayala
id REPOEAFIT2_9a1398c65f4a94ed1650729871efdc1a
oai_identifier_str oai:repository.eafit.edu.co:10784/13952
network_acronym_str REPOEAFIT2
network_name_str Repositorio EAFIT
repository_id_str
spelling Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees27/05/20142019-10-04T14:12:34Z27/05/20142019-10-04T14:12:34Z2256-43221692-0279http://hdl.handle.net/10784/13952This article addresses the use of Customer Perceived Value as a tool for Competitive Analysis by manufactures and dealers of Sports Utility Vehicles (SUV). It shows how both, the relative importance of the value attributes and the performance evaluation of the main brands competing in the market, were determined. Then, the way a brand goes about to visualize its competitive position, is illustrated. It also portraits the gap between the ideal value expected by the market and the actual perceived value offer, which is like a “map” of opportunities for existing firms and new comers.Este artículo trata del uso del Valor Percibido por el Cliente como herramienta para el análisis competitivo por parte de ensambladoras y concesionarios de Sports Utility Vehicles (SUV). Se muestra cómo se determinan la importancia relativa de los atributos que los compradores tienen en cuenta para evaluar el desempeño de un concesionario y la evaluación de desempeño de los principales proveedores de este tipo de vehículo. Posteriormente, se ilustra la manera como una marca visualiza su posición competitiva. También muestra la brecha entre los valores ideales esperados por el mercado y el valor percibido por el mercado, lo cual se constituye en un mapa de oportunidades para las firmas actualmente presentes en el mercado y para nuevos participantes.text/htmlspaUniversidad EAFIThttp://publicaciones.eafit.edu.co/index.php/administer/article/view/2128http://publicaciones.eafit.edu.co/index.php/administer/article/view/2128Copyright © 2014 Jaime Baby Moreno, Carlos Andrés Restrepo AyalaAcceso abiertohttp://purl.org/coar/access_right/c_abf2instname:Universidad EAFITreponame:Repositorio Institucional Universidad EAFITAD-minister: No 24 (2014)Competitive Analysis by Manufactures of Automobiles and Sports Utility Vehicles (SUV), using the Customer Perceived Value as a tool for that purposeAnálisis competitivo por parte de los fabricantes de automóviles y camionetas SUV mediante el Uso del Valor Percibido por el cliente como una herramienta para ese propósitoarticleinfo:eu-repo/semantics/articlepublishedVersioninfo:eu-repo/semantics/publishedVersionArtículohttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1marketingcustomer perceived valueCPVSUVcompetitive analysismotor vehicles manufactures and dealersmarket opportunitiesmarketingvalor percibido por el clienteCPVSUVanálisis competitivofabricantes y concesionarios de vehículos automotoresoportunidades de mercado.Jaime Baby MorenoCarlos Andrés Restrepo AyalaUniversidad EAFITProfesor Asistente Escuela de Ciencias Estratégicas Universidad Pontificia Bolivariana, Medellín, ColombiaAD-minister24932THUMBNAILminiatura-administer.jpgminiatura-administer.jpgimage/jpeg8755https://repository.eafit.edu.co/bitstreams/c9616eaa-0c92-48ae-8999-5bb1672ae2c9/download87c28d32b620f3408b1c70a3c505fbd8MD51ORIGINALCompetitive Analysis by Manufactures of Automobiles and Sports Utility Vehicles (SUV), using the Customer Perceived Value as a tool for that purpose.pdfCompetitive Analysis by Manufactures of Automobiles and Sports Utility Vehicles (SUV), using the Customer Perceived Value as a tool for that purpose.pdfTexto completo PDFapplication/pdf371638https://repository.eafit.edu.co/bitstreams/aba1b532-de01-494c-847e-9176b5e061f0/downloadb9f00378ab57310493a224d4dc746feaMD52articulo.htmlarticulo.htmlTexto completo HTMLtext/html374https://repository.eafit.edu.co/bitstreams/08cdcaba-2701-4a72-85f6-1b2db0e387d4/download73f1296f9c175be7527d420c591fde7aMD5310784/13952oai:repository.eafit.edu.co:10784/139522019-12-04 09:39:19.158open.accesshttps://repository.eafit.edu.coRepositorio Institucional Universidad EAFITrepositorio@eafit.edu.co
dc.title.eng.fl_str_mv Competitive Analysis by Manufactures of Automobiles and Sports Utility Vehicles (SUV), using the Customer Perceived Value as a tool for that purpose
dc.title.spa.fl_str_mv Análisis competitivo por parte de los fabricantes de automóviles y camionetas SUV mediante el Uso del Valor Percibido por el cliente como una herramienta para ese propósito
title Competitive Analysis by Manufactures of Automobiles and Sports Utility Vehicles (SUV), using the Customer Perceived Value as a tool for that purpose
spellingShingle Competitive Analysis by Manufactures of Automobiles and Sports Utility Vehicles (SUV), using the Customer Perceived Value as a tool for that purpose
marketing
customer perceived value
CPV
SUV
competitive analysis
motor vehicles manufactures and dealers
market opportunities
marketing
valor percibido por el cliente
CPV
SUV
análisis competitivo
fabricantes y concesionarios de vehículos automotores
oportunidades de mercado.
title_short Competitive Analysis by Manufactures of Automobiles and Sports Utility Vehicles (SUV), using the Customer Perceived Value as a tool for that purpose
title_full Competitive Analysis by Manufactures of Automobiles and Sports Utility Vehicles (SUV), using the Customer Perceived Value as a tool for that purpose
title_fullStr Competitive Analysis by Manufactures of Automobiles and Sports Utility Vehicles (SUV), using the Customer Perceived Value as a tool for that purpose
title_full_unstemmed Competitive Analysis by Manufactures of Automobiles and Sports Utility Vehicles (SUV), using the Customer Perceived Value as a tool for that purpose
title_sort Competitive Analysis by Manufactures of Automobiles and Sports Utility Vehicles (SUV), using the Customer Perceived Value as a tool for that purpose
dc.creator.fl_str_mv Jaime Baby Moreno
Carlos Andrés Restrepo Ayala
dc.contributor.author.spa.fl_str_mv Jaime Baby Moreno
Carlos Andrés Restrepo Ayala
dc.contributor.affiliation.spa.fl_str_mv Universidad EAFIT
Profesor Asistente Escuela de Ciencias Estratégicas Universidad Pontificia Bolivariana, Medellín, Colombia
dc.subject.keyword.eng.fl_str_mv marketing
customer perceived value
CPV
SUV
competitive analysis
motor vehicles manufactures and dealers
market opportunities
topic marketing
customer perceived value
CPV
SUV
competitive analysis
motor vehicles manufactures and dealers
market opportunities
marketing
valor percibido por el cliente
CPV
SUV
análisis competitivo
fabricantes y concesionarios de vehículos automotores
oportunidades de mercado.
dc.subject.keyword.spa.fl_str_mv marketing
valor percibido por el cliente
CPV
SUV
análisis competitivo
fabricantes y concesionarios de vehículos automotores
oportunidades de mercado.
description This article addresses the use of Customer Perceived Value as a tool for Competitive Analysis by manufactures and dealers of Sports Utility Vehicles (SUV). It shows how both, the relative importance of the value attributes and the performance evaluation of the main brands competing in the market, were determined. Then, the way a brand goes about to visualize its competitive position, is illustrated. It also portraits the gap between the ideal value expected by the market and the actual perceived value offer, which is like a “map” of opportunities for existing firms and new comers.
publishDate 2019
dc.date.available.none.fl_str_mv 2019-10-04T14:12:34Z
dc.date.accessioned.none.fl_str_mv 2019-10-04T14:12:34Z
dc.date.issued.none.fl_str_mv 27/05/2014
dc.date.none.fl_str_mv 27/05/2014
dc.type.eng.fl_str_mv article
info:eu-repo/semantics/article
publishedVersion
info:eu-repo/semantics/publishedVersion
dc.type.coarversion.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_6501
http://purl.org/coar/resource_type/c_2df8fbb1
dc.type.local.spa.fl_str_mv Artículo
status_str publishedVersion
dc.identifier.issn.none.fl_str_mv 2256-4322
1692-0279
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10784/13952
identifier_str_mv 2256-4322
1692-0279
url http://hdl.handle.net/10784/13952
dc.language.iso.spa.fl_str_mv spa
language spa
dc.relation.isversionof.none.fl_str_mv http://publicaciones.eafit.edu.co/index.php/administer/article/view/2128
dc.relation.uri.none.fl_str_mv http://publicaciones.eafit.edu.co/index.php/administer/article/view/2128
dc.rights.eng.fl_str_mv Copyright © 2014 Jaime Baby Moreno, Carlos Andrés Restrepo Ayala
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.local.spa.fl_str_mv Acceso abierto
rights_invalid_str_mv Copyright © 2014 Jaime Baby Moreno, Carlos Andrés Restrepo Ayala
Acceso abierto
http://purl.org/coar/access_right/c_abf2
dc.format.none.fl_str_mv text/html
dc.coverage.spatial.eng.fl_str_mv Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees
dc.publisher.spa.fl_str_mv Universidad EAFIT
dc.source.none.fl_str_mv instname:Universidad EAFIT
reponame:Repositorio Institucional Universidad EAFIT
dc.source.spa.fl_str_mv AD-minister: No 24 (2014)
instname_str Universidad EAFIT
institution Universidad EAFIT
reponame_str Repositorio Institucional Universidad EAFIT
collection Repositorio Institucional Universidad EAFIT
bitstream.url.fl_str_mv https://repository.eafit.edu.co/bitstreams/c9616eaa-0c92-48ae-8999-5bb1672ae2c9/download
https://repository.eafit.edu.co/bitstreams/aba1b532-de01-494c-847e-9176b5e061f0/download
https://repository.eafit.edu.co/bitstreams/08cdcaba-2701-4a72-85f6-1b2db0e387d4/download
bitstream.checksum.fl_str_mv 87c28d32b620f3408b1c70a3c505fbd8
b9f00378ab57310493a224d4dc746fea
73f1296f9c175be7527d420c591fde7a
bitstream.checksumAlgorithm.fl_str_mv MD5
MD5
MD5
repository.name.fl_str_mv Repositorio Institucional Universidad EAFIT
repository.mail.fl_str_mv repositorio@eafit.edu.co
_version_ 1814110272721256448

Publicaciones similares