Competitive Analysis by Manufactures of Automobiles and Sports Utility Vehicles (SUV), using the Customer Perceived Value as a tool for that purpose

This article addresses the use of Customer Perceived Value as a tool for Competitive Analysis by manufactures and dealers of Sports Utility Vehicles (SUV). It shows how both, the relative importance of the value attributes and the performance evaluation of the main brands competing in the market, we...

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Autores:

Jaime Baby Moreno
Carlos Andrés Restrepo Ayala

Tipo de recurso:

Fecha de publicación:

2019

Institución:

Universidad EAFIT

Repositorio:

Repositorio EAFIT

Idioma:

spa

OAI Identifier:

oai:repository.eafit.edu.co:10784/13952

Acceso en línea:

http://hdl.handle.net/10784/13952

Palabra clave:

marketing
customer perceived value
CPV
SUV
competitive analysis
motor vehicles manufactures and dealers
market opportunities
marketing
valor percibido por el cliente
CPV
SUV
análisis competitivo
fabricantes y concesionarios de vehículos automotores
oportunidades de mercado.

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Copyright © 2014 Jaime Baby Moreno, Carlos Andrés Restrepo Ayala