Atributos característicos de las marcas de bienes de lujo
This article is a synthesis of the research study conducted by the author as a requirement for the MSc in Management at EAFIT University. The objective in this research is to identify and understand the attributes that characterize brands, acknowledged as luxury goods. The content analysis was chose...
- Autores:
-
Carlos Mario Uribe Saldarriaga
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad EAFIT
- Repositorio:
- Repositorio EAFIT
- Idioma:
- spa
- OAI Identifier:
- oai:repository.eafit.edu.co:10784/14070
- Acceso en línea:
- http://hdl.handle.net/10784/14070
- Palabra clave:
- Marketing
Luxury
Products
Goods
Luxury Brands
Content analysis
Attributes and benefits of products.
Mercadeo
lujo
productos
bienes
marcas de lujo
análisis de contenido
atributos y beneficios de los productos
- Rights
- License
- Copyright © 2006 Carlos Mario Uribe Saldarriaga
| Summary: | This article is a synthesis of the research study conducted by the author as a requirement for the MSc in Management at EAFIT University. The objective in this research is to identify and understand the attributes that characterize brands, acknowledged as luxury goods. The content analysis was chosen as the research method for studying a convenience sample of luxury brand sites on the Internet. This research study is developed in the marketing field, and its different concepts were adopted as the reference framework. |
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