Atributos característicos de las marcas de bienes de lujo

This article is a synthesis of the research study conducted by the author as a requirement for the MSc in Management at EAFIT University. The objective in this research is to identify and understand the attributes that characterize brands, acknowledged as luxury goods. The content analysis was chose...

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Autores:
Carlos Mario Uribe Saldarriaga
Tipo de recurso:
Fecha de publicación:
2019
Institución:
Universidad EAFIT
Repositorio:
Repositorio EAFIT
Idioma:
spa
OAI Identifier:
oai:repository.eafit.edu.co:10784/14070
Acceso en línea:
http://hdl.handle.net/10784/14070
Palabra clave:
Marketing
Luxury
Products
Goods
Luxury Brands
Content analysis
Attributes and benefits of products.
Mercadeo
lujo
productos
bienes
marcas de lujo
análisis de contenido
atributos y beneficios de los productos
Rights
License
Copyright © 2006 Carlos Mario Uribe Saldarriaga