The Medellin Consumer: LOCAL OR GLOBAL? A PSYCHOGRAPHIC APPROACH
The present process of globalization have led to relevant changes in the supply and demand of all economies and in the standardization tendencies of business. In view of this, a question arises: What happens with the regional conglomerates of consumption? Such a question brought us to the consolidat...
- Autores:
-
Yaromir Muñoz Molina
Juan Gonzalo Londoño Jaramillo
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad EAFIT
- Repositorio:
- Repositorio EAFIT
- Idioma:
- eng
- OAI Identifier:
- oai:repository.eafit.edu.co:10784/14111
- Acceso en línea:
- http://hdl.handle.net/10784/14111
- Palabra clave:
- Consumer Behavior
Cluster
Multivariate Analysis
Demographics
Psychographics.
Comportamiento del consumidor
Cluster
Análisis Multvariado
Demografía
Sicografía.
- Rights
- License
- Copyright © 2003 Yaromir Muñoz Molina, Juan Gonzalo Londoño Jaramillo