Las P´s de Mercadeo Algunas precisiones

This article intends to clarify some misconceptions and misunderstandings in regard to the nature of the marketing variables and their classification, which may have implications both on the praxis and the development of the discipline. It addresses the concept of taxonomic classifications in market...

Full description

Autores:
Jaime Baby Moreno
Juan Gonzalo Londoño Jaramillo
Tipo de recurso:
Fecha de publicación:
2019
Institución:
Universidad EAFIT
Repositorio:
Repositorio EAFIT
Idioma:
spa
OAI Identifier:
oai:repository.eafit.edu.co:10784/14049
Acceso en línea:
http://hdl.handle.net/10784/14049
Palabra clave:
Marketing P´s
marketing variables
classification of marketing variables
P´s de mercadeo
variables de mercadeo
clasificación de variables de mercadeo
Rights
License
Copyright © 2008 Jaime Baby Moreno, Juan Gonzalo Londoño Jaramillo
id REPOEAFIT2_739c5028e9499ba91c171655ac87ab22
oai_identifier_str oai:repository.eafit.edu.co:10784/14049
network_acronym_str REPOEAFIT2
network_name_str Repositorio EAFIT
repository_id_str
spelling Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees15/06/20082019-10-04T14:36:55Z15/06/20082019-10-04T14:36:55Z2256-43221692-0279http://hdl.handle.net/10784/14049This article intends to clarify some misconceptions and misunderstandings in regard to the nature of the marketing variables and their classification, which may have implications both on the praxis and the development of the discipline. It addresses the concept of taxonomic classifications in marketing, i.e. nature, requirements, etc. and the dynamic nature of this discipline, which calls for a permanent updating of its models and classifications, in accordance with an ever changing environment.Dado que un esquema de clasificación tiene múltiples implicaciones en los desarrollos y aplicaciones de los distintos campos del saber, este artículo hace algunas aclaraciones y precisiones sobre la naturaleza de la clasificación de las variables de mercadeo en términos de P’s y lo que ellas, realmente, representan. Así mismo, ilustra el carácter dinámico, cambiante, de un sistema de clasificación.text/htmlspaUniversidad EAFIThttp://publicaciones.eafit.edu.co/index.php/administer/article/view/560http://publicaciones.eafit.edu.co/index.php/administer/article/view/560Copyright © 2008 Jaime Baby Moreno, Juan Gonzalo Londoño JaramilloAcceso abiertohttp://purl.org/coar/access_right/c_abf2instname:Universidad EAFITreponame:Repositorio Institucional Universidad EAFITAD-minister: No 12 (2008)Las P´s de Mercadeo Algunas precisionesarticleinfo:eu-repo/semantics/articlepublishedVersioninfo:eu-repo/semantics/publishedVersionArtículohttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1Marketing P´smarketing variablesclassification of marketing variablesP´s de mercadeovariables de mercadeoclasificación de variables de mercadeoJaime Baby MorenoJuan Gonzalo Londoño JaramilloUniversidad EAFITAD-minister12149169THUMBNAILminiatura-administer.jpgminiatura-administer.jpgimage/jpeg8755https://repository.eafit.edu.co/bitstreams/7e3ec2b9-23fe-4a7d-8f05-1e67cd091769/download87c28d32b620f3408b1c70a3c505fbd8MD51ORIGINALLas P´s de Mercadeo. Algunas precisiones.pdfLas P´s de Mercadeo. Algunas precisiones.pdfTexto completo PDFapplication/pdf1121849https://repository.eafit.edu.co/bitstreams/3e8add53-686b-4254-a8f6-99ed677a773d/downloadd858f6bc0a10a33d341f1e1756de31e9MD52articulo.htmlarticulo.htmlTexto completo HTMLtext/html373https://repository.eafit.edu.co/bitstreams/ba69cb8a-aa83-4880-8508-cfd7e23c935b/download9e5b2cc5692ba8f89f2f8eecb5db8c57MD5310784/14049oai:repository.eafit.edu.co:10784/140492019-11-29 06:26:01.272open.accesshttps://repository.eafit.edu.coRepositorio Institucional Universidad EAFITrepositorio@eafit.edu.co
dc.title.spa.fl_str_mv Las P´s de Mercadeo Algunas precisiones
title Las P´s de Mercadeo Algunas precisiones
spellingShingle Las P´s de Mercadeo Algunas precisiones
Marketing P´s
marketing variables
classification of marketing variables
P´s de mercadeo
variables de mercadeo
clasificación de variables de mercadeo
title_short Las P´s de Mercadeo Algunas precisiones
title_full Las P´s de Mercadeo Algunas precisiones
title_fullStr Las P´s de Mercadeo Algunas precisiones
title_full_unstemmed Las P´s de Mercadeo Algunas precisiones
title_sort Las P´s de Mercadeo Algunas precisiones
dc.creator.fl_str_mv Jaime Baby Moreno
Juan Gonzalo Londoño Jaramillo
dc.contributor.author.spa.fl_str_mv Jaime Baby Moreno
Juan Gonzalo Londoño Jaramillo
dc.contributor.affiliation.spa.fl_str_mv Universidad EAFIT
dc.subject.keyword.eng.fl_str_mv Marketing P´s
marketing variables
classification of marketing variables
topic Marketing P´s
marketing variables
classification of marketing variables
P´s de mercadeo
variables de mercadeo
clasificación de variables de mercadeo
dc.subject.keyword.spa.fl_str_mv P´s de mercadeo
variables de mercadeo
clasificación de variables de mercadeo
description This article intends to clarify some misconceptions and misunderstandings in regard to the nature of the marketing variables and their classification, which may have implications both on the praxis and the development of the discipline. It addresses the concept of taxonomic classifications in marketing, i.e. nature, requirements, etc. and the dynamic nature of this discipline, which calls for a permanent updating of its models and classifications, in accordance with an ever changing environment.
publishDate 2019
dc.date.issued.none.fl_str_mv 15/06/2008
dc.date.available.none.fl_str_mv 2019-10-04T14:36:55Z
dc.date.accessioned.none.fl_str_mv 2019-10-04T14:36:55Z
dc.date.none.fl_str_mv 15/06/2008
dc.type.eng.fl_str_mv article
info:eu-repo/semantics/article
publishedVersion
info:eu-repo/semantics/publishedVersion
dc.type.coarversion.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_6501
http://purl.org/coar/resource_type/c_2df8fbb1
dc.type.local.spa.fl_str_mv Artículo
status_str publishedVersion
dc.identifier.issn.none.fl_str_mv 2256-4322
1692-0279
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10784/14049
identifier_str_mv 2256-4322
1692-0279
url http://hdl.handle.net/10784/14049
dc.language.iso.spa.fl_str_mv spa
language spa
dc.relation.isversionof.none.fl_str_mv http://publicaciones.eafit.edu.co/index.php/administer/article/view/560
dc.relation.uri.none.fl_str_mv http://publicaciones.eafit.edu.co/index.php/administer/article/view/560
dc.rights.eng.fl_str_mv Copyright © 2008 Jaime Baby Moreno, Juan Gonzalo Londoño Jaramillo
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.local.spa.fl_str_mv Acceso abierto
rights_invalid_str_mv Copyright © 2008 Jaime Baby Moreno, Juan Gonzalo Londoño Jaramillo
Acceso abierto
http://purl.org/coar/access_right/c_abf2
dc.format.none.fl_str_mv text/html
dc.coverage.spatial.eng.fl_str_mv Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees
dc.publisher.spa.fl_str_mv Universidad EAFIT
dc.source.none.fl_str_mv instname:Universidad EAFIT
reponame:Repositorio Institucional Universidad EAFIT
dc.source.spa.fl_str_mv AD-minister: No 12 (2008)
instname_str Universidad EAFIT
institution Universidad EAFIT
reponame_str Repositorio Institucional Universidad EAFIT
collection Repositorio Institucional Universidad EAFIT
bitstream.url.fl_str_mv https://repository.eafit.edu.co/bitstreams/7e3ec2b9-23fe-4a7d-8f05-1e67cd091769/download
https://repository.eafit.edu.co/bitstreams/3e8add53-686b-4254-a8f6-99ed677a773d/download
https://repository.eafit.edu.co/bitstreams/ba69cb8a-aa83-4880-8508-cfd7e23c935b/download
bitstream.checksum.fl_str_mv 87c28d32b620f3408b1c70a3c505fbd8
d858f6bc0a10a33d341f1e1756de31e9
9e5b2cc5692ba8f89f2f8eecb5db8c57
bitstream.checksumAlgorithm.fl_str_mv MD5
MD5
MD5
repository.name.fl_str_mv Repositorio Institucional Universidad EAFIT
repository.mail.fl_str_mv repositorio@eafit.edu.co
_version_ 1814110424792039424

Publicaciones similares