Las P´s de Mercadeo Algunas precisiones

This article intends to clarify some misconceptions and misunderstandings in regard to the nature of the marketing variables and their classification, which may have implications both on the praxis and the development of the discipline. It addresses the concept of taxonomic classifications in market...

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Autores:
Jaime Baby Moreno
Juan Gonzalo Londoño Jaramillo
Tipo de recurso:
Fecha de publicación:
2019
Institución:
Universidad EAFIT
Repositorio:
Repositorio EAFIT
Idioma:
spa
OAI Identifier:
oai:repository.eafit.edu.co:10784/14049
Acceso en línea:
http://hdl.handle.net/10784/14049
Palabra clave:
Marketing P´s
marketing variables
classification of marketing variables
P´s de mercadeo
variables de mercadeo
clasificación de variables de mercadeo
Rights
License
Copyright © 2008 Jaime Baby Moreno, Juan Gonzalo Londoño Jaramillo
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spelling Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees15/06/20082019-10-04T14:36:55Z15/06/20082019-10-04T14:36:55Z2256-43221692-0279http://hdl.handle.net/10784/14049This article intends to clarify some misconceptions and misunderstandings in regard to the nature of the marketing variables and their classification, which may have implications both on the praxis and the development of the discipline. It addresses the concept of taxonomic classifications in marketing, i.e. nature, requirements, etc. and the dynamic nature of this discipline, which calls for a permanent updating of its models and classifications, in accordance with an ever changing environment.Dado que un esquema de clasificación tiene múltiples implicaciones en los desarrollos y aplicaciones de los distintos campos del saber, este artículo hace algunas aclaraciones y precisiones sobre la naturaleza de la clasificación de las variables de mercadeo en términos de P’s y lo que ellas, realmente, representan. Así mismo, ilustra el carácter dinámico, cambiante, de un sistema de clasificación.text/htmlspaUniversidad EAFIThttp://publicaciones.eafit.edu.co/index.php/administer/article/view/560http://publicaciones.eafit.edu.co/index.php/administer/article/view/560Copyright © 2008 Jaime Baby Moreno, Juan Gonzalo Londoño JaramilloAcceso abiertohttp://purl.org/coar/access_right/c_abf2instname:Universidad EAFITreponame:Repositorio Institucional Universidad EAFITAD-minister: No 12 (2008)Las P´s de Mercadeo Algunas precisionesarticleinfo:eu-repo/semantics/articlepublishedVersioninfo:eu-repo/semantics/publishedVersionArtículohttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1Marketing P´smarketing variablesclassification of marketing variablesP´s de mercadeovariables de mercadeoclasificación de variables de mercadeoJaime Baby MorenoJuan Gonzalo Londoño JaramilloUniversidad EAFITAD-minister12149169THUMBNAILminiatura-administer.jpgminiatura-administer.jpgimage/jpeg8755https://repository.eafit.edu.co/bitstreams/7e3ec2b9-23fe-4a7d-8f05-1e67cd091769/download87c28d32b620f3408b1c70a3c505fbd8MD51ORIGINALLas P´s de Mercadeo. Algunas precisiones.pdfLas P´s de Mercadeo. Algunas precisiones.pdfTexto completo PDFapplication/pdf1121849https://repository.eafit.edu.co/bitstreams/3e8add53-686b-4254-a8f6-99ed677a773d/downloadd858f6bc0a10a33d341f1e1756de31e9MD52articulo.htmlarticulo.htmlTexto completo HTMLtext/html373https://repository.eafit.edu.co/bitstreams/ba69cb8a-aa83-4880-8508-cfd7e23c935b/download9e5b2cc5692ba8f89f2f8eecb5db8c57MD5310784/14049oai:repository.eafit.edu.co:10784/140492019-11-29 06:26:01.272open.accesshttps://repository.eafit.edu.coRepositorio Institucional Universidad EAFITrepositorio@eafit.edu.co
dc.title.spa.fl_str_mv Las P´s de Mercadeo Algunas precisiones
title Las P´s de Mercadeo Algunas precisiones
spellingShingle Las P´s de Mercadeo Algunas precisiones
Marketing P´s
marketing variables
classification of marketing variables
P´s de mercadeo
variables de mercadeo
clasificación de variables de mercadeo
title_short Las P´s de Mercadeo Algunas precisiones
title_full Las P´s de Mercadeo Algunas precisiones
title_fullStr Las P´s de Mercadeo Algunas precisiones
title_full_unstemmed Las P´s de Mercadeo Algunas precisiones
title_sort Las P´s de Mercadeo Algunas precisiones
dc.creator.fl_str_mv Jaime Baby Moreno
Juan Gonzalo Londoño Jaramillo
dc.contributor.author.spa.fl_str_mv Jaime Baby Moreno
Juan Gonzalo Londoño Jaramillo
dc.contributor.affiliation.spa.fl_str_mv Universidad EAFIT
dc.subject.keyword.eng.fl_str_mv Marketing P´s
marketing variables
classification of marketing variables
topic Marketing P´s
marketing variables
classification of marketing variables
P´s de mercadeo
variables de mercadeo
clasificación de variables de mercadeo
dc.subject.keyword.spa.fl_str_mv P´s de mercadeo
variables de mercadeo
clasificación de variables de mercadeo
description This article intends to clarify some misconceptions and misunderstandings in regard to the nature of the marketing variables and their classification, which may have implications both on the praxis and the development of the discipline. It addresses the concept of taxonomic classifications in marketing, i.e. nature, requirements, etc. and the dynamic nature of this discipline, which calls for a permanent updating of its models and classifications, in accordance with an ever changing environment.
publishDate 2019
dc.date.issued.none.fl_str_mv 15/06/2008
dc.date.available.none.fl_str_mv 2019-10-04T14:36:55Z
dc.date.accessioned.none.fl_str_mv 2019-10-04T14:36:55Z
dc.date.none.fl_str_mv 15/06/2008
dc.type.eng.fl_str_mv article
info:eu-repo/semantics/article
publishedVersion
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http://purl.org/coar/resource_type/c_2df8fbb1
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status_str publishedVersion
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1692-0279
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10784/14049
identifier_str_mv 2256-4322
1692-0279
url http://hdl.handle.net/10784/14049
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dc.rights.eng.fl_str_mv Copyright © 2008 Jaime Baby Moreno, Juan Gonzalo Londoño Jaramillo
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dc.rights.local.spa.fl_str_mv Acceso abierto
rights_invalid_str_mv Copyright © 2008 Jaime Baby Moreno, Juan Gonzalo Londoño Jaramillo
Acceso abierto
http://purl.org/coar/access_right/c_abf2
dc.format.none.fl_str_mv text/html
dc.coverage.spatial.eng.fl_str_mv Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees
dc.publisher.spa.fl_str_mv Universidad EAFIT
dc.source.none.fl_str_mv instname:Universidad EAFIT
reponame:Repositorio Institucional Universidad EAFIT
dc.source.spa.fl_str_mv AD-minister: No 12 (2008)
instname_str Universidad EAFIT
institution Universidad EAFIT
reponame_str Repositorio Institucional Universidad EAFIT
collection Repositorio Institucional Universidad EAFIT
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