Las P´s de Mercadeo Algunas precisiones

This article intends to clarify some misconceptions and misunderstandings in regard to the nature of the marketing variables and their classification, which may have implications both on the praxis and the development of the discipline. It addresses the concept of taxonomic classifications in market...

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Autores:
Jaime Baby Moreno
Juan Gonzalo Londoño Jaramillo
Tipo de recurso:
Fecha de publicación:
2019
Institución:
Universidad EAFIT
Repositorio:
Repositorio EAFIT
Idioma:
spa
OAI Identifier:
oai:repository.eafit.edu.co:10784/14049
Acceso en línea:
http://hdl.handle.net/10784/14049
Palabra clave:
Marketing P´s
marketing variables
classification of marketing variables
P´s de mercadeo
variables de mercadeo
clasificación de variables de mercadeo
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License
Copyright © 2008 Jaime Baby Moreno, Juan Gonzalo Londoño Jaramillo