Las P´s de Mercadeo Algunas precisiones
This article intends to clarify some misconceptions and misunderstandings in regard to the nature of the marketing variables and their classification, which may have implications both on the praxis and the development of the discipline. It addresses the concept of taxonomic classifications in market...
- Autores:
-
Jaime Baby Moreno
Juan Gonzalo Londoño Jaramillo
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad EAFIT
- Repositorio:
- Repositorio EAFIT
- Idioma:
- spa
- OAI Identifier:
- oai:repository.eafit.edu.co:10784/14049
- Acceso en línea:
- http://hdl.handle.net/10784/14049
- Palabra clave:
- Marketing P´s
marketing variables
classification of marketing variables
P´s de mercadeo
variables de mercadeo
clasificación de variables de mercadeo
- Rights
- License
- Copyright © 2008 Jaime Baby Moreno, Juan Gonzalo Londoño Jaramillo
| Summary: | This article intends to clarify some misconceptions and misunderstandings in regard to the nature of the marketing variables and their classification, which may have implications both on the praxis and the development of the discipline. It addresses the concept of taxonomic classifications in marketing, i.e. nature, requirements, etc. and the dynamic nature of this discipline, which calls for a permanent updating of its models and classifications, in accordance with an ever changing environment. |
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